Top Marketing Trends for 2011

David G. Johnson Small Business Marketing Leave a Comment

Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.

“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”

Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.

Begin at the Very Beginning

How To Grow Your Business Now

David G. Johnson Marketing Training Event, Small Business Marketing Leave a Comment

One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is:

What can I do that will rapidly produce results for my business?

Now, I’ll be honest with you: I’m not usually a “quick fix” guy. I believe in strategy… and particularly, in consistently executing strategy over time to get results.

But sometimes, a business or salesperson finds itself needing new prospects or customers quickly. Yes… a well-formed, consistent strategy is great, but sometimes you need sales quickly so you can make it long enough to create and implement a longer-term strategy.

Just Get Started!

David G. Johnson Small Business Marketing Leave a Comment

Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website doesn’t rank very well in search engines,” or “We can get you to the top of Google.”). Obviously, today there’s Facebook, Twitter… and now Foursquare. We’ve …

3 Small Business Marketing Ideas for the Summer

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Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by…

Wait a minute!

If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about growing your business!

Unless you’re in a tourist industry (in which case you need marketing ideas fast) or other seasonal business, summertime may be a slower time of year. Customers, clients and prospects are more inclined to be on vacation, and that can make it harder to get results with your marketing.

So how can you use the slower season to your advantage? Here are several ways you can use right away!

Facebooking at Work?

David G. Johnson Small Business Marketing 1 Comment

You or your company have probably already grappled with the question at some level or another:

Should employees be permitted to use Facebook or Twitter on the job?

The typical reaction from owners & managers is some flavor of: “What a waste of time!” And while I’m the first one to agree that there are zillions of ways to waste time online, here are some factors worth considering.

Does Social Media Marketing Really Work?

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?”

Our clients and trainees have known for some time that it’s possible to grow your business with social media because, when approached strategically, it comes in line with one of our cardinal principles in modern-day marketing:

“He or she who engages, wins.”

Offline Marketing is Dead

David G. Johnson Marketing Training Event, Small Business Marketing 1 Comment

You know it… and I know it. Offline marketing the way you’ve always done it doesn’t work. (Stick with me for a video clip about what is working.)

Direct mail response is down. Your hometown newspaper is quickly becoming your hometown leaflet. I’m willing to wager that more copies of your local yellow pages hit the recycling bin the day they got delivered than ever before. (And the ones that didn’t get recycled that day are proudly being used as doorstops — if they’re heavy enough!)

We Goofed! (Warning! Don’t Let Your Marketing Go Wrong)

David G. Johnson Rants, Small Business Marketing 2 Comments

Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through webinars we’ve done, relationships we’ve built, perhaps even those who have visited …

Increase Your Response: Make ‘Em an Offer They Can’t Refuse

David G. Johnson Small Business Marketing Leave a Comment

Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives — them… then give ’em something to do. Discounts are good, but remember #4 (you gotta …

Should You Use Social Media to Market Your Business?

David G. Johnson Get Strategic, Small Business Marketing 3 Comments

We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early …