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What’s the Threshold Below Which a Potential Customer Would be Better Off Left to Competitors?

What’s the Threshold Below Which a Potential Customer Would be Better Off Left to Competitors?

Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
What’s The Cost to Get a Customer?

What’s The Cost to Get a Customer?

Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
Where Are Your Customers Coming From?

Where Are Your Customers Coming From?

Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...