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Creating Content: Taking Clients on ‘The Hero’s Journey’

Creating Content: Taking Clients on ‘The Hero’s Journey’

I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
What’s Your Strategy for 2021 And Beyond?

What’s Your Strategy for 2021 And Beyond?

It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the...
Content Creation: Opportunity Cost of Inaction

Content Creation: Opportunity Cost of Inaction

I’m pretty sure every small business owner or entrepreneur who has ever had to prepare a business plan – or even a grant application – is familiar with three very important letters. No, not VIP, although, sure, you can argue that I suppose. But I’m talking about R. O....
Content Creation: Delegating or Outsourcing

Content Creation: Delegating or Outsourcing

In an episode of their Kick Some ADHD podcast last year, Dana Rayburn and our own David G. Johnson talked about the importance of delegating. It’s a huge stumbling block for most entrepreneurs and small business owners. Living with ADHD definitely exacerbates the...