by Paul Rose Jr | May 18, 2021 | Best Practices, Content Creation, Content Creation, Content Marketing, Entrepreneurs, Podcast Episodes, Small Business Marketing, Small Business Strategy, Story
In an episode of their Kick Some ADHD podcast last year, Dana Rayburn and our own David G. Johnson talked about the importance of delegating. It’s a huge stumbling block for most entrepreneurs and small business owners. Living with ADHD definitely exacerbates the...
by Paul Rose Jr | May 11, 2021 | Best Practices, Content Creation, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
A prevalent concern that seems to come up quite a bit when we’re talking about content is repeating yourself. We’ve even talked about it a few times before – which should probably clue you in to the approach I’ll be taking to the question. But I don’t want to assume...
by Paul Rose Jr | May 4, 2021 | Best Practices, Content Creation, Content Creation, Small Business Marketing, Small Business Strategy, Social Media, Visual Search, WordPress
We’ve talked about ideas for content blog posts – making sure they’re targeted and relevant to your ideal customer. And we’ve gone over some great tips for coming up with a headline that grabs the prospective readers’ attention. So this week, we’re going to dive into...
by Paul Rose Jr | Apr 27, 2021 | Best Practices, Content Creation, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
One of the biggest struggles for many people when they first get into content creation is finding the right headline for their articles. Even as I’m typing this, it’s under a very generic, hopefully temporary headline. I’ve been doing this in some form or fashion for...
by Paul Rose Jr | Apr 20, 2021 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy, Story
I don’t remember where I heard it first – in some movie or in my college journalism classes – but it’s been said many times that a good news story covers the five “W’s.” Who, What, Where, When & Why. Of course, “How” is usually in there too. A humor piece in the...
by Paul Rose Jr | Feb 2, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, News, Small Business Marketing, Voice Search
If you’ve seen the science-fiction cult classic Blade Runner, first released in 1982, you might remember the Voight-Kampf test scene. It begins with the admonition: “Reaction time is a factor in this, so please pay attention.” It was used by the police and Blade...
