by Paul Rose Jr | Feb 2, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, News, Small Business Marketing, Voice Search
If you’ve seen the science-fiction cult classic Blade Runner, first released in 1982, you might remember the Voight-Kampf test scene. It begins with the admonition: “Reaction time is a factor in this, so please pay attention.” It was used by the police and Blade...
by Paul Rose Jr | Jan 12, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Small Business Marketing, Social Media
Growing up in the 70’s and early 80’s, my first computer was a Commodore Vic-20. The Vic was the less powerful version of its bigger brother, the Commodore 64. That thing could do just about anything it seemed. And then, a couple years later, the company came out with...
by Paul Rose Jr | Dec 15, 2020 | Content Creation, Entrepreneurs, Podcast Episodes, Voice Search
Earlier this month, Deadline did an article about how Podcasts – fiction and otherwise – are now becoming a gold mine for Hollywood producers to mine for new, original material that has a built in audience. If you’re not a listener, you may not be aware that...
by Paul Rose Jr | Dec 1, 2020 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Privacy Concerns, Small Business Marketing, Small Business Strategy
We say it a lot. It’s in our training programs. We mention it during #StrategyStream. I did a whole 7-part series on it. Here at Grow the Dream, we place a high importance on the ability to track key performance indicators. One of the cornerstones of our...
by Paul Rose Jr | Nov 17, 2020 | Content Creation, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Voice Search, Working Remotely
In a survey conducted at the end of 2019, some 72% of digital commerce leaders believed that consumers would continue to shift visibly to online shopping. As more and more consumers aged that were born after the advent of the internet and Web 2.0, experts predicted...
by Paul Rose Jr | Nov 3, 2020 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
You’ve done your research, written compelling copy, studiously put all the pieces together… And now you wait. For a day, a week, maybe a month or more! If you’ve never been subcontracted to assist with another business’ project, you may not even be aware of it. If...