by Paul Rose Jr | Jan 26, 2021 | Ads, Best Practices, Growth Marketing, Small Business Marketing, Social Media, Video For Marketers
If you’ve been on a personal Instagram feed lately, you might have noticed some significant differences from a year, or even a couple of months ago. The image-centric social media hub has shifted to utilizing increasingly more videos. In fact, there’s strong evidence...
by Paul Rose Jr | Jan 19, 2021 | Best Practices, Content Marketing, Email Marketing, Google Analytics, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
by Paul Rose Jr | Jan 12, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Small Business Marketing, Social Media
Growing up in the 70’s and early 80’s, my first computer was a Commodore Vic-20. The Vic was the less powerful version of its bigger brother, the Commodore 64. That thing could do just about anything it seemed. And then, a couple years later, the company came out with...
by Paul Rose Jr | Jan 5, 2021 | Best Practices, Email Marketing, Growth Marketing, Small Business Marketing, SMS Marketing
You may remember, back in the early days of American Idol, you had to call in to vote for your favorite performer of the Top 10 finalists. Complaints of busy signals and robocallers dominating the lines forced the show producers to look for alternatives. A system that...
by Paul Rose Jr | Dec 29, 2020 | Best Practices, Entrepreneurs, Holidays, Working Remotely
Every year as we prepare to transition from December to January, we start getting introspective. It’s a new year. This year, we’re also launching into a new decade. And while it would be nice to think that the New Year will immediately end the nightmare that was 2020,...
