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Creating Content: Taking Clients on ‘The Hero’s Journey’

Creating Content: Taking Clients on ‘The Hero’s Journey’

I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
Creating Content: Thinking Like an Investor

Creating Content: Thinking Like an Investor

Years ago, I did a deep dive into investment banking. Looking at home ownership, retirement savings and ensuring my family was protected, whether something happened to me or not. I looked at traditional sources like Dave Ramsey and Gary Keesee, as well as plumbing the...