by Paul Rose Jr | Jun 23, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...
by Paul Rose Jr | Jun 2, 2020 | Best Practices, Content Marketing, Inbound Marketing, Small Business Marketing, Small Business Strategy
Have you ever noticed that some of your content blog posts, although written a while back, maybe even years ago, still get consistent traffic? Have you ever wondered why that happened? Or tried to leverage it? There are two main kinds of posts like this. Seasonal...
by Paul Rose Jr | Sep 24, 2019 | Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media, Video For Marketers, WordPress
Once upon a time, she had excited, hopeful entrepreneurial spirit. She had worked hard for several years at a job she didn’t really like, saving up money so that she could eventually launch out and start her own business. She would offer a service or product that she...
by Paul Rose Jr | Aug 27, 2019 | Content Marketing, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy, Social Media
So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click,...
by Paul Rose Jr | Aug 6, 2019 | Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Small Business Marketing, Small Business Strategy
You did your strategic work. You built a great website, even pulled some information together to create your own personalized, laser-focused, Lead Magnet that should work to start driving people into your sales funnel. You’re watching your Google stats, and people are...
by Paul Rose Jr | Jul 23, 2018 | Content Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second...
