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What’s The Cost to Get a Customer?

What’s The Cost to Get a Customer?

Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
Where Are Your Customers Coming From?

Where Are Your Customers Coming From?

Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...
Free or Low-Cost Tools for Small Businesses

Free or Low-Cost Tools for Small Businesses

Once upon a time, she had excited, hopeful entrepreneurial spirit. She had worked hard for several years at a job she didn’t really like, saving up money so that she could eventually launch out and start her own business. She would offer a service or product that she...