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What’s the Threshold Below Which a Potential Customer Would be Better Off Left to Competitors?

What’s the Threshold Below Which a Potential Customer Would be Better Off Left to Competitors?

Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...