by Paul Rose Jr | Mar 10, 2020 | Best Practices, Get Strategic, News, Privacy Concerns, Remarketing/Retargeting, Social Media
The era of the free Internet is over. Actually, it’s been over for some time, it’s just that now everyone is noticing – and taking action. Back in the old days, you had to offer valid, meaningful information, in the form of a white paper, eBook, infographic or other...
by Paul Rose Jr | Mar 3, 2020 | Best Practices, Get Strategic, Growth Marketing, Small Business Marketing, Social Media, Video For Marketers
As a savvy 21st century small business owner, you know that, despite the often upside down seeming ROI, you need to be marketing yourself on social media. 2016 saw a shift in people watching more video content, especially on their mobile devices. And looking back at...
by Paul Rose Jr | Feb 20, 2020 | Best Practices, Get Strategic, Growth Marketing, Social Media
I recently met with a potential client to discuss how they wanted to engage their audience. While they’ve been around for several years, they’re just now getting into social media. But that wasn’t why they were meeting me. They have an executive staff member who had...
by Paul Rose Jr | Feb 18, 2020 | Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Social Media, Video For Marketers
I’m a little weird. Maybe it’s cause I’m older — I grew up reading books and magazines long before the Internet as we know it existed. And I’m a fast reader. Or maybe it’s because of my Protestant upbringing, that emphasized words over pictures and images....
by Paul Rose Jr | Jan 7, 2020 | Content Marketing, Small Business Marketing, Social Media
The social media world has seen a trend in recent months, thanks to the attention given to Facebook’s privacy policies – or its seeming negligence in adhering to some of them. Slowly, as the news confirms some of the mid-level “conspiracy theories” about...
by Paul Rose Jr | Nov 19, 2019 | Content Marketing, Get Strategic, Small Business Marketing, Social Media
Even if you’re aware that Instagram has more than 800-million monthly and 500-million DAILY active users, as a small business owner or entrepreneur you might have assumed that it’s just a social media channel that’s not worth your valuable time. You might think it’s a...
