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Not Crippled by Coronavirus – Why NOW is the Time to Accelerate Your Strategic Marketing

Not Crippled by Coronavirus – Why NOW is the Time to Accelerate Your Strategic Marketing

Back in 2008, we made some waves in the online business community when our fearless leader used the term “recession” in a featured article he wrote that was sent out by Zig Ziglar. Even though no one would argue that we weren’t in a period of economic down turn, it...
What is the Lifetime Value of a Customer?

What is the Lifetime Value of a Customer?

Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
Stuck at Home? Keeping Your Small Business Momentum Going

Stuck at Home? Keeping Your Small Business Momentum Going

When the year started, several memes floated around the interwebs. Some speculated on how quickly life was going to have to accelerate to bring us up to date with 80’s science fiction films. Others enjoyed comparing this year and decade to come with its past...