by Paul Rose Jr | Jan 26, 2021 | Ads, Best Practices, Growth Marketing, Small Business Marketing, Social Media, Video For Marketers
If you’ve been on a personal Instagram feed lately, you might have noticed some significant differences from a year, or even a couple of months ago. The image-centric social media hub has shifted to utilizing increasingly more videos. In fact, there’s strong evidence...
by Paul Rose Jr | Jan 12, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Small Business Marketing, Social Media
Growing up in the 70’s and early 80’s, my first computer was a Commodore Vic-20. The Vic was the less powerful version of its bigger brother, the Commodore 64. That thing could do just about anything it seemed. And then, a couple years later, the company came out with...
by Paul Rose Jr | Nov 17, 2020 | Content Creation, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Voice Search, Working Remotely
In a survey conducted at the end of 2019, some 72% of digital commerce leaders believed that consumers would continue to shift visibly to online shopping. As more and more consumers aged that were born after the advent of the internet and Web 2.0, experts predicted...
by Paul Rose Jr | Oct 27, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, TikTok
When we first started teaching strategic online marketing to small businesses and entrepreneurs, Internet 2.0 was just starting to develop. Everyone wanted to rank at the top of search engines, because that was how online customers found you. Even though only about...
by Paul Rose Jr | Sep 15, 2020 | Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Working Remotely
Back in 2008, we made some waves in the online business community when our fearless leader used the term “recession” in a featured article he wrote that was sent out by Zig Ziglar. Even though no one would argue that we weren’t in a period of economic down turn, it...
by Paul Rose Jr | Jul 28, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media
Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
