Don't Be An Egg

Don’t Be An Egg

Paul Rose Jr Get Strategic, Small Business Marketing, Social Media Leave a Comment

Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or Instagrammers aren’t following your business account back? It just might be because you’re an egg. What do you mean, I’m an egg? First, some quick background. It was about …

What To Do When Facebook Rejects Your Ad

Why Facebook Rejected Your Ad… and What to Do About It

Paul Rose Jr Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable facts that the film didn’t need to fictionalize. Of course, almost all of them have …

Convincing Happy Customers to Rate & Review

Paul Rose Jr Growth Marketing, Small Business Marketing, Social Media 1 Comment

It’s a brand new world out there. It used to be enough to provide a good product or service to your community. Then word of mouth was bolstered by well written and placed advertisements that heralded the benefits of your product and service, along with an endorsement from the Better Business Bureau. The next step was, sadly, misleading ads and …

The Wild West Market Redefines Twitter Likes

The Wild West Market Redefines Twitter Likes

Rod Thomson Small Business Marketing, Social Media Leave a Comment

Trigger Warning! This post officially flips the Twitter terminology from “favorite” to “like.” If this might cause you emotional turmoil, you may want to proceed with care. Twitter has changed its Favorite button to a Like button. But long before it did that, users made their own changes to the Like/Favorite button, changing the Twitter response landscape dramatically. The change …

[VIDEO] How to Create Graphics for Social Media Using Free Tools

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without …

Ways to Finish The Year Strong in Your Business

David G. Johnson Small Business Marketing, Social Media, WordPress 1 Comment

As 2014 winds up, how can you be sure you’re doing what you can with your marketing to make sure you finish the year strong and set yourself up for great success in 2014? Here are 3 practical ways to keep your content marketing working for you! Make sure you subscribe on YouTube or here (via email) to get the …

[Video] Facebook: Posting as Your Page vs. Posting as Yourself

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that controls who will be posting — you or your page? In addition to the written guide we prepared not long ago, we had …

[Video] How to Schedule Posts on Your Facebook Page

David G. Johnson Small Business Marketing, Social Media Leave a Comment

It’s not unusual for Facebook to “move my furniture” once in a while. That happened recently with the “Schedule” button that used to appear with a little clock icon like this:  Facebook is rolling out a change that eliminates the little clock in favor of a drop-down on the blue “Post” button. From that drop-down menu, you can now schedule …

Is It a Good Idea to Use a Facebook Contest to Grow Likes on Your Page?

Why Running a Contest to Grow Likes on Facebook Could Backfire

David G. Johnson Social Media 2 Comments

First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages people to like your Facebook page in exchange for something has a lot of appeal. It leverages …

How to Edit Facebook Image Description Text: Part 2

How to Edit the Text on a Facebook Image Post

David G. Johnson Small Business Marketing, Social Media Leave a Comment

We’ve all done it. You find (or create) the perfect image… you upload it to Facebook… you write the perfect text to go along with it… and boom!, you publish it on your page. Sometimes it’s instant. Sometimes it’s hours later. But somewhere along the line, you spot the typo. Or you realize you forgot the link you intended to add. But it’s …