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What is the Lifetime Value of a Customer?

What is the Lifetime Value of a Customer?

Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
Stuck at Home? Keeping Your Small Business Momentum Going

Stuck at Home? Keeping Your Small Business Momentum Going

When the year started, several memes floated around the interwebs. Some speculated on how quickly life was going to have to accelerate to bring us up to date with 80’s science fiction films. Others enjoyed comparing this year and decade to come with its past...
Outdated Stats, Undated Content, and How to Screw up Your Marketing

Outdated Stats, Undated Content, and How to Screw up Your Marketing

Growing up, there was a particular saying that my mother and the folks in safety school used to share quite a bit. I don’t recall it being an exact number, but the story was that the majority of car accidents happened within 5-miles of your home. And sure, growing up...