5 Low-Cost Ways to Get New Customers in 2009

David G. Johnson Small Business Marketing 3 Comments

Well 2009 is in full swing. My question for you is: How does your pipeline look? If you’re not satisfied with the number of new prospects or leads coming in to your business, it’s time to get serious about what you’re doing to bring them in. Here are 5 ways to gain new customers on a budget: Get to the …

Beat the Recession: Communicate Valuably!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they should expect on their investment, we’re sunk! But in times like these, it’s more important …

Beat The Recession: Reward Loyal Customers

David G. Johnson Get Strategic, Small Business Marketing 2 Comments

Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks locations in recent history. A quick scan of my unread e-mail shows that they sent me …

How to Thrive During a Recession

David G. Johnson Small Business Marketing 5 Comments

We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts: maintaining your marketing budget helps not only during a recession, but afterward your ROI may not be as …

World Internet Challenge – Wealth International Networking Group

David G. Johnson Small Business Marketing 4 Comments

Today it was absolutely my honor and delight to participate in an amazing fundraiser for a great cause: the Make A Wish Foundation. The fundraiser was put together by some of the world’s top internet marketers in connection with the recent World Internet Summit in London. Debra Thompson Roedl and the team from Wealth International Networking Group assembled a “dream …

Results Now Marketing – Do Search Engines Matter?

David G. Johnson Small Business Marketing 2 Comments

One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3 out of 5 people will search online. When you consider that only 1 in 3 check the yellow …

It’s the Economy, Stupid!

David G. Johnson Small Business Marketing 3 Comments

(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens.  Sometimes your business is affected by an economic downturn.  Whether you’ve got a local business like the ones that serve our local Sarasota community — an …

Perpetual Marketing: What Message Are You Sending?

David G. Johnson Small Business Marketing 2 Comments

Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not?  Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner with your spouse.  It’s a reasonably nice restaurant with an energetic atmosphere.  There’s plenty of activity… …

How To Drive Off Your Customers

David G. Johnson Small Business Marketing Leave a Comment

Too busy at work?  More than enough revenue?  Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products & services benefit them, so if you focus on you, your company’s history, your …