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Creating Content: Taking Clients on ‘The Hero’s Journey’

Creating Content: Taking Clients on ‘The Hero’s Journey’

I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
Creating Content: Thinking Like an Investor

Creating Content: Thinking Like an Investor

Years ago, I did a deep dive into investment banking. Looking at home ownership, retirement savings and ensuring my family was protected, whether something happened to me or not. I looked at traditional sources like Dave Ramsey and Gary Keesee, as well as plumbing the...
Content Creation: Opportunity Cost of Inaction

Content Creation: Opportunity Cost of Inaction

I’m pretty sure every small business owner or entrepreneur who has ever had to prepare a business plan – or even a grant application – is familiar with three very important letters. No, not VIP, although, sure, you can argue that I suppose. But I’m talking about R. O....
Content Creation: Delegating or Outsourcing

Content Creation: Delegating or Outsourcing

In an episode of their Kick Some ADHD podcast last year, Dana Rayburn and our own David G. Johnson talked about the importance of delegating. It’s a huge stumbling block for most entrepreneurs and small business owners. Living with ADHD definitely exacerbates the...
Creating Content: Why Size Matters (for Web Graphics)

Creating Content: Why Size Matters (for Web Graphics)

We’ve talked about ideas for content blog posts – making sure they’re targeted and relevant to your ideal customer. And we’ve gone over some great tips for coming up with a headline that grabs the prospective readers’ attention. So this week, we’re going to dive into...