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Content Creation: Thinking Like an Investor

Content Creation: Thinking Like an Investor

Years ago, I did a deep dive into investment banking. Looking at home ownership, retirement savings and ensuring my family was protected, whether something happened to me or not. I looked at traditional sources like Dave Ramsey and Gary Keesee, as well as plumbing the...

Painful Truths in Marketing

Painful Truths in Marketing

In the early days of 2020, I had just come out of a job situation that kept me from attending church services on Sundays, so I had started visiting some local ones with a friend. We had not yet found one that felt like family when the search came to a screeching halt,...

The Future for Facebook Analytics…

The Future for Facebook Analytics…

You may have heard, as I did last week, that Facebook Analytics is shutting down. The original announcement came a couple of months ago. But with the multitude of changes happening in the digital marketing world, you can give yourself some grace for missing this...

What’s Your Strategy for 2021 And Beyond?

What’s Your Strategy for 2021 And Beyond?

It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the...

Content Creation: Opportunity Cost of Inaction

Content Creation: Opportunity Cost of Inaction

I’m pretty sure every small business owner or entrepreneur who has ever had to prepare a business plan – or even a grant application – is familiar with three very important letters. No, not VIP, although, sure, you can argue that I suppose. But I’m talking about R. O....

Why Your Story Isn’t Compelling: Reaching for Impact

Why Your Story Isn’t Compelling: Reaching for Impact

It’s a pandemic, so let’s talk about baking cookies.  Baking cookies requires three major steps/phases: acquiring the ingredientsmixing the ingredients together, and baking Strangely enough, achieving your organization’s goals also involves three major...

Content Creation: Delegating or Outsourcing

Content Creation: Delegating or Outsourcing

In an episode of their Kick Some ADHD podcast last year, Dana Rayburn and our own David G. Johnson talked about the importance of delegating. It’s a huge stumbling block for most entrepreneurs and small business owners. Living with ADHD definitely exacerbates the...

Creating Content: Recycling, Refreshing & Resurrecting

Creating Content: Recycling, Refreshing & Resurrecting

A prevalent concern that seems to come up quite a bit when we’re talking about content is repeating yourself. We’ve even talked about it a few times before – which should probably clue you in to the approach I’ll be taking to the question. But I don’t want to assume...

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here are 25 ideas

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25 Things Every Business Owner & CEO Should Automate in their Sales & Marketing