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What is the Lifetime Value of a Customer?

What is the Lifetime Value of a Customer?

Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
Free or Low-Cost Tools for Small Businesses

Free or Low-Cost Tools for Small Businesses

Once upon a time, she had excited, hopeful entrepreneurial spirit. She had worked hard for several years at a job she didn’t really like, saving up money so that she could eventually launch out and start her own business. She would offer a service or product that she...
How Facebook Audience Insights Can Help Build Your Business

How Facebook Audience Insights Can Help Build Your Business

In the ‘halcyon days’ of Internet small business marketing – 2005 – (The)Facebook was still only an education networking site, YouTube was still in transition from a failed dating site to the video juggernaut it would  become, and we were telling our clients that you...