Just last week, I was on the phone with Amanda (not her real name). Amanda is a healthcare provider in private practice, serving a local market. A few months ago, she got herself into a contract with a Search Engine Optimization (SEO) company (which will remain nameless, although it’s tempting). Thankfully, her contract is almost up. In the meantime, though, …
Throughout 2010, my #1 recommendation to everyone who is trying to grow their business, get search engine rankings, and promote using Facebook and other social media has been: “You need to have a business blog” If you don’t yet have a WordPress-based blog you’re using effectively, then I’m thrilled to announce a new opportunity for you. More importantly, you have …
Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.
“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”
Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.
Begin at the Very Beginning
One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is:
What can I do that will rapidly produce results for my business?
Now, I’ll be honest with you: I’m not usually a “quick fix” guy. I believe in strategy… and particularly, in consistently executing strategy over time to get results.
But sometimes, a business or salesperson finds itself needing new prospects or customers quickly. Yes… a well-formed, consistent strategy is great, but sometimes you need sales quickly so you can make it long enough to create and implement a longer-term strategy.
Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website doesn’t rank very well in search engines,” or “We can get you to the top of Google.”). Obviously, today there’s Facebook, Twitter… and now Foursquare. We’ve …
Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?”
Our clients and trainees have known for some time that it’s possible to grow your business with social media because, when approached strategically, it comes in line with one of our cardinal principles in modern-day marketing:
“He or she who engages, wins.”
You know it… and I know it. Offline marketing the way you’ve always done it doesn’t work. (Stick with me for a video clip about what is working.)
Direct mail response is down. Your hometown newspaper is quickly becoming your hometown leaflet. I’m willing to wager that more copies of your local yellow pages hit the recycling bin the day they got delivered than ever before. (And the ones that didn’t get recycled that day are proudly being used as doorstops — if they’re heavy enough!)
Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through webinars we’ve done, relationships we’ve built, perhaps even those who have visited …