TimThumb WordPress: How to Fix the TimThumb.php Vulnerability in Your WordPress Theme

David G. Johnson Small Business Marketing, WordPress 8 Comments

This morning, I woke up to dozens of e-mails from my websites notifying me about issues. Worst of all, however, was the notification from MediaTemple: we’ve disabled your hosting account because your website is serving as a relay for spam e-mails. Yuck. Immediately, my mind went to the TimThumb.php issue that was discovered a couple of weeks ago and reported …

Help Boost Your Google Places Listing in Search Rankings

David G. Johnson Small Business Marketing 2 Comments

While Google Places is most important if you’re serving one or more local markets, every business should have (and use!) at least one listing on Google Places. If you don’t have yours set up yet, these instructions will help you get started. One you have your listing, however, how do you make sure it has good positioning in the search …

Promoting Your Brick & Mortar Business Online

David G. Johnson Small Business Marketing 1 Comment

According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that doesn’t cost a fortune? Many businesses that we work with are surprised to find out …

Free Webinar June 30th: The Latest Tools for Attracting Local Customers

Free Webinar: The Latest Tools for Attracting Local Customers

David G. Johnson Get Strategic, Marketing Training Event, Small Business Marketing Leave a Comment

Do you sell your products & services to one or more specific local markets? Have you convinced yourself that internet marketing doesn’t apply to your business because you serve a local audience? Are you confused by all of the latest options available to get the word out? Maybe you’ve wondered about: How Google “Places” (map listings) affect your Search Engine …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 6 Comments

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …

Suckered by an SEO Company

David G. Johnson Small Business Marketing 3 Comments

Just last week, I was on the phone with Amanda (not her real name). Amanda is a healthcare provider in private practice, serving a local market. A few months ago, she got herself into a contract with a Search Engine Optimization (SEO) company (which will remain nameless, although it’s tempting). Thankfully, her contract is almost up. In the meantime, though, …

Grow Your Business and Help Orphans in Haiti!

David G. Johnson Small Business Marketing Leave a Comment

Throughout 2010, my #1 recommendation to everyone who is trying to grow their business, get search engine rankings, and promote using Facebook and other social media has been: “You need to have a business blog” If you don’t yet have a WordPress-based blog you’re using effectively, then I’m thrilled to announce a new opportunity for you. More importantly, you have …

Top Marketing Trends for 2011

David G. Johnson Small Business Marketing Leave a Comment

Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.

“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”

Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.

Begin at the Very Beginning

How To Grow Your Business Now

David G. Johnson Marketing Training Event, Small Business Marketing Leave a Comment

One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is:

What can I do that will rapidly produce results for my business?

Now, I’ll be honest with you: I’m not usually a “quick fix” guy. I believe in strategy… and particularly, in consistently executing strategy over time to get results.

But sometimes, a business or salesperson finds itself needing new prospects or customers quickly. Yes… a well-formed, consistent strategy is great, but sometimes you need sales quickly so you can make it long enough to create and implement a longer-term strategy.

Just Get Started!

David G. Johnson Small Business Marketing Leave a Comment

Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website doesn’t rank very well in search engines,” or “We can get you to the top of Google.”). Obviously, today there’s Facebook, Twitter… and now Foursquare. We’ve …