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What’s the Threshold Below Which a Potential Customer Would be Better Off Left to Competitors?

What’s the Threshold Below Which a Potential Customer Would be Better Off Left to Competitors?

Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
What is the Lifetime Value of a Customer?

What is the Lifetime Value of a Customer?

Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
What’s The Cost to Get a Customer?

What’s The Cost to Get a Customer?

Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
Are Your Customers Looking for Long Term Solutions or Quick Fixes?

Are Your Customers Looking for Long Term Solutions or Quick Fixes?

This is it. The halfway point on our journey to building a truly strategic approach to your marketing plan. For the past three weeks, we’ve talked about where your customers are coming from, how they find you, and how to begin building a relationship that leads to...
Where Are Your Customers Coming From?

Where Are Your Customers Coming From?

Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...