by Paul Rose Jr | Jan 19, 2021 | Best Practices, Content Marketing, Email Marketing, Google Analytics, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
by Paul Rose Jr | Jan 5, 2021 | Best Practices, Email Marketing, Growth Marketing, Small Business Marketing, SMS Marketing
You may remember, back in the early days of American Idol, you had to call in to vote for your favorite performer of the Top 10 finalists. Complaints of busy signals and robocallers dominating the lines forced the show producers to look for alternatives. A system that...
by Paul Rose Jr | Sep 8, 2020 | Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
So you committed the cardinal sin of marketing… You committed to keeping in regular contact with your past clients, and deeper connect with new ones. But you or someone on your team dropped the ball. Or the person running point on that communication left the company...
by Paul Rose Jr | Jul 21, 2020 | Best Practices, Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
by Paul Rose Jr | May 19, 2020 | Ads, Best Practices, Email Marketing, Growth Marketing, Privacy Concerns, Small Business Strategy
Back to the Future 2 is famous these days for how wrong the late 80’s film was in depicting the future world that we caught up to in real life a few years ago. While most films portraying the future have some gaffes – like seriously, where are our flying cars!? –...
by Paul Rose Jr | Oct 8, 2019 | Content Marketing, Email Marketing, Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
In 1961, General Motors installed Unimate in their main factory in Detroit. Unimate was a robotic arm with one job – to move pieces of metal that were too hot for workers to safely handle. Soon more and more robots and automated systems started appearing in factories....
