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Making Google Analytics Work for You

Making Google Analytics Work for You

I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
What’s The Cost to Get a Customer?

What’s The Cost to Get a Customer?

Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...