Best Practices for Split Testing

A vs B – Best Practices for Split Testing That Really Works

Paul Rose Jr Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

You did your strategic work. You built a great website, even pulled some information together to create your own personalized, laser-focused, Lead Magnet that should work to start driving people into your sales funnel. You’re watching your Google stats, and people are finding your website, but… Maybe you’re not getting the response you were expecting. Or you spot a logjam in …

The Power of Pinterest

The Power of Pinterest

Paul Rose Jr Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

If your small business isn’t connected to weddings, home décor or fashion, you probably haven’t really considered even looking at Pinterest to help increase your marketing. After all, there are so many social media sites and you only have so much time, especially if you’re a solopreneur like many of us. I certainly never gave it a second thought, other …

What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 9 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …