How to Put a Video In An Email

David G. Johnson Small Business Marketing Leave a Comment

Recently, I was traveling, and got a question from a friend of mine: Can I put a video in an email without sending it as an attachment? The answer is, “No.” But you can do it. Or at least the recipient of your email will think you did (unless they know this simple trick). Either way: you’re getting the video to your …

Not Available on iTunes

iTunes Doesn’t Support Let’s Encrypt Certificates

David G. Johnson Rants, Small Business Marketing 1 Comment

Recently, we learned a painful lesson about using SSL Certificates on a website that hosts a podcast. Our website serves not only as the home of Grow The Dream, our digital marketing agency, but also as the home of the Grow The Dream Show, a weekly podcast we produce along with 2 colleagues — one a veteran journalist turned PR & messaging …

A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing Leave a Comment

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

The Wild West Market Redefines Twitter Likes

The Wild West Market Redefines Twitter Likes

Rod Thomson Small Business Marketing, Social Media Leave a Comment

Trigger Warning! This post officially flips the Twitter terminology from “favorite” to “like.” If this might cause you emotional turmoil, you may want to proceed with care. Twitter has changed its Favorite button to a Like button. But long before it did that, users made their own changes to the Like/Favorite button, changing the Twitter response landscape dramatically. The change …

Guerrilla Marketing through Slideshare

Guerilla Marketing Through Slideshare

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing Leave a Comment

So you want to build a mailing list and one of the avenues you plan to use is Slideshare. But from previous experience, you know that most Slideshare productions gain the equivalent traction of ice on ice. That would be, none. But there is a sweet little method that can pop your creation onto Slideshare’s radar that the Grow the …

Can You Achieve the Holy Grail of Facebook Ads?

The 1-Cent Click: the Holy Grail of Facebook Ads?

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 1 Comment

Facebook drives advertisements based on proven social engagement. But it can be a bit of a chicken-and-egg challenge to get engagement before running the ad, or without having a large following from the start. But Grow the Dream Show co-host Josh Muccio employed a nifty little hack that jump-started his ad campaign with a bunch of engagement — before he really launched …

Content Marketing: How It's Done... How It's Not Done

Content Marketing: How It’s Done…How It’s Not Done

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

How It’s Done We love the entrepreneur and small business owner. But today we at the Grow the Dream Show have examples of a little guy getting it wrong and a big corporation getting it really right. First, an example of Pure Killer Content by a major corporation. SC Johnson’s Ziploc Division created a Facebook post that, reasonably enough, is …

Apple (and other) Ad Blockers Can Be Bypassed

Apple (and all other) Ad Blockers Can Be Bypassed

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

The brouhaha over Apple extending the battle against an overwhelming wave of annoying digital ads points back to something that never seems to change — regardless of how much technology changes. Content is King. Sure, old news is no news. But when some say the sky is falling, it’s not bad to point out that Henny Penny was wrong. Chicken Little …

Startling Revelations from INBOUND15

Startling Revelations From #INBOUND15

David G. Johnson Content Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

Now that some of the fatigue has worn off from last week’s INBOUND Conference in Boston and I’ve had a little time to process everything, some of the most important realizations from the event are bubbling to the top. And what’s surprising me most of all is that the things I took away from the event are both nothing new and nothing short …

2 Secret Ingredients for Blogging

2 Secret Ingredients for Outstanding Blog Content

Jill Johnson Content Marketing, Small Business Marketing 1 Comment

So you’ve decided to start blogging for your business and feel like you have a basic handle on how to create content… great! I applaud your effort and want to support you in this endeavor. I have been helping businesses grow through blogging for over 5 years and have learned a few things that I would love to share with you. …