Six Steps for Building the Best Lead Magnet

Creating a Killer Lead Magnet: 6-Step Checklist

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing 0 Comments

A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you haven’t read that, even if you think you’ve already got Lead Magnets …

Maintaing a WordPress Site for Non-Techies

How to Maintain a WordPress Site (for Non-Techies)

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing, WordPress 0 Comments

Back when the Internet first launched, long before Facebook or Twitter or even AOL, it used to be incredibly difficult to do anything on the world-wide-web. It was mostly like an old Ham radio club – made up of electronic bulletin boards, government nodes and university hubs. Even after AOL rose and fell and the popularization of the Internet exploded, …

Don't Be An Egg

Don’t Be An Egg

Paul Rose Jr Get Strategic, Small Business Marketing, Social Media 0 Comments

Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or Instagrammers aren’t following your business account back? It just might be because you’re an egg. What do you mean, I’m an egg? First, some quick background. It was about …

What To Do When Facebook Rejects Your Ad

Why Facebook Rejected Your Ad… and What to Do About It

Paul Rose Jr Get Strategic, Growth Marketing, Small Business Marketing, Social Media 0 Comments

If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable facts that the film didn’t need to fictionalize. Of course, almost all of them have …

How to Keep Your Sales Funnel Full

How to Determine the Length of Your Customer’s Sale Cycle

Paul Rose Jr Get Strategic, Growth Marketing, Marketing Automation, Small Business Marketing 0 Comments

It’s likely, even if you’re just starting to dip your toe into sales or entrepreneurship, you’ve heard the term “The Funnel” While it used to be considered revolutionary and new, the marketing technique of taking unknown people and converting them, bit by bit into buyers – and even evangelists – for your products or services is now considered a best …

Convincing Happy Customers to Rate & Review

Paul Rose Jr Growth Marketing, Small Business Marketing, Social Media 1 Comment

It’s a brand new world out there. It used to be enough to provide a good product or service to your community. Then word of mouth was bolstered by well written and placed advertisements that heralded the benefits of your product and service, along with an endorsement from the Better Business Bureau. The next step was, sadly, misleading ads and …

What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 6 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …

3 Things Every Business Owner Should Do in 2018

3 Things Every Business Owner Should Do in 2018

David G. Johnson Marketing Automation, Small Business Marketing 0 Comments

Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …

Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 1 Comment

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

How to Put a Video In An Email

David G. Johnson Small Business Marketing 0 Comments

Recently, I was traveling, and got a question from a friend of mine: Can I put a video in an email without sending it as an attachment? The answer is, “No.” But you can do it. Or at least the recipient of your email will think you did (unless they know this simple trick). Either way: you’re getting the video to your …