How FB Audience Insights Can Help You

How Facebook Audience Insights Can Help Build Your Business

Paul Rose Jr Get Strategic, Growth Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Social Media Leave a Comment

In the ‘halcyon days’ of Internet small business marketing – 2005 – (The)Facebook was still only an education networking site, YouTube was still in transition from a failed dating site to the video juggernaut it would  become, and we were telling our clients that you needed to create a profile of your ideal customer. Learn as much about them as …

The Psychology of Color

The Psychology of Color

Paul Rose Jr Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

Have you ever wondered why so many websites have some sort of blue color scheme? Granted, some of it is bound to be random, or just because blue is that person’s favorite color. But it’s more likely that, even if they don’t realize it, the designers or the companies they’re working for choose blue because psychologically it implies creativity, calmness, …

Is Pay Per Click Ever Worth it?

Pay-Per-Click: Should You Even Bother?

Paul Rose Jr Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click, is at its most basic, paying for placement. It’s a fee you’ll pay …

Launch Your Own Podcast for Less than $200!

Launch a Podcast for Less than $200

Paul Rose Jr Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing Leave a Comment

It may seem odd on the surface to imagine that in today’s world of streaming video, 500 original shows, and more movies than you can shake a stick at on Amazon and Netflix, a technology that was presumed to be about to die in the 1950’s is becoming one of the fastest growing industries in the world. But for whatever …

Can I Use This Image?

Can I Use This Image?

Paul Rose Jr Content Marketing, Small Business Marketing, Social Media Leave a Comment

Lots of people complain about “Millennials” and their craving for instant results, microwave-style gratification, and having everything available 24-7 at their fingertips not only instantly, but for free. But the fact is, that’s more of an excuse to put the blame on a generation than it is to face the truth that most of us feel the same way these …

Best Practices for Split Testing

A vs B – Best Practices for Split Testing That Really Works

Paul Rose Jr Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

You did your strategic work. You built a great website, even pulled some information together to create your own personalized, laser-focused, Lead Magnet that should work to start driving people into your sales funnel. You’re watching your Google stats, and people are finding your website, but… Maybe you’re not getting the response you were expecting. Or you spot a logjam in …

How FB Audience Insights Can Help YouHow FB Audience Insights Can Help You

Is YouTube Advertising For You?

Paul Rose Jr Get Strategic, Growth Marketing, Remarketing/Retargeting, Small Business Marketing, Social Media, Video For Marketers Leave a Comment

Just in the time it took you to click the “read more” on the main page and for this article to load, between 25 and 100 hours worth of brand new videos were uploaded to YouTube. No one could have imagined when the site was launched in 2005 that it would become so large and all-encompassing. At that time the …

The Power of Pinterest

The Power of Pinterest

Paul Rose Jr Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

If your small business isn’t connected to weddings, home décor or fashion, you probably haven’t really considered even looking at Pinterest to help increase your marketing. After all, there are so many social media sites and you only have so much time, especially if you’re a solopreneur like many of us. I certainly never gave it a second thought, other …

What Metrics Should You Use To Evaluate Your Lead Magnet

What Metrics Should You Use to Evaluate Your Lead Magnets?

Paul Rose Jr Content Marketing, Get Strategic, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second guessing yourself, wondering if it’s working, or proactive enough to realize that you need …

Six Steps for Building the Best Lead Magnet

Creating a Killer Lead Magnet: 6-Step Checklist

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing 1 Comment

A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you haven’t read that, even if you think you’ve already got Lead Magnets …