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Creating Content: Taking Clients on ‘The Hero’s Journey’

Creating Content: Taking Clients on ‘The Hero’s Journey’

I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
Creating Content: Thinking Like an Investor

Creating Content: Thinking Like an Investor

Years ago, I did a deep dive into investment banking. Looking at home ownership, retirement savings and ensuring my family was protected, whether something happened to me or not. I looked at traditional sources like Dave Ramsey and Gary Keesee, as well as plumbing the...
What’s Your Strategy for 2021 And Beyond?

What’s Your Strategy for 2021 And Beyond?

It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the...
Content Creation: Opportunity Cost of Inaction

Content Creation: Opportunity Cost of Inaction

I’m pretty sure every small business owner or entrepreneur who has ever had to prepare a business plan – or even a grant application – is familiar with three very important letters. No, not VIP, although, sure, you can argue that I suppose. But I’m talking about R. O....