by Paul Rose Jr | Sep 8, 2020 | Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
So you committed the cardinal sin of marketing… You committed to keeping in regular contact with your past clients, and deeper connect with new ones. But you or someone on your team dropped the ball. Or the person running point on that communication left the company...
by Paul Rose Jr | Sep 1, 2020 | Get Strategic, Small Business Marketing, Small Business Strategy
Years ago, I worked with a TV commercial producer who also wrote and directed some, well, pretty strange, if not awful movies. He made quite a bit of money as an even lower-rent Roger Corman or Troma productions. He would make these films with former teenage TV stars,...
by Paul Rose Jr | Aug 4, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
by Paul Rose Jr | Jul 28, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media
Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
by Paul Rose Jr | Jul 21, 2020 | Best Practices, Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
by Paul Rose Jr | Jul 14, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
This is it. The halfway point on our journey to building a truly strategic approach to your marketing plan. For the past three weeks, we’ve talked about where your customers are coming from, how they find you, and how to begin building a relationship that leads to...
