Select Page

It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the World Health Organization declares an official global pandemic with more than 1-million cases reported. And within days, everything began shutting down.

I’m not going to rehash all of the particulars. I just want to look for a moment at bare facts. The emotions of this ‘adventure’ have been all over the place and in many ways have distorted our perception of time. While it seems so much has changed, and so many things have happened, this apparent lifetime-length journey really has only been 18 months.

Even though it has only been 18 months, because of these seismic shifts – Coronavirus, social changes, political upheavals – our world will never be the same. It’s not just a feeling. We literally have either stunted the growth of or rapidly advanced many expected developments. And regardless of how you feel about it, as small business owners, you need to adapt – and there is a lot less time for dithering or thoughtful consideration.

That’s not to say you shouldn’t take the time to make an informed decision. But you absolutely need to adopt a strategic approach to your business – and you need to do it quickly. Otherwise, it’s way too easy to get overwhelmed by the options, the decisions, and to lose sight of the future.

We’re in a brave new world. Even the futurists have lost track of what’s coming.

But there is good news.

While there are new decisions to make and approaches to consider, the principles of small business strategy are still the same as they were decades ago.


You may be approaching your business as more of a remote entity. Yes, you may be employing more gig or freelance workers from all parts of the country. More of your business may be online than ever before. And, sure, Google is changing their algorithm one more time.

Oh, yeah. Did you miss that? It was supposed to happen this time last year, and the folks at Alphabet opted to delay it in light of everything that was happening. But it’s still coming – it’s on the horizon now, and businesses everywhere are scrambling to prepare.

If it feels like you’re suddenly overwhelmed with too many things going on, you’re not alone. That’s kinda been the theme of these past eighteen months – scrambling. Trying to keep up. Working to adapt. Trying to do anything. But most importantly, trying not to do the wrong thing. Cause there’s just not time, right?

We talk about strategy a lot at Grow the Dream. Not just in these articles I post every week, but overall strategy. Strategy for our small business. Finding ways to connect and communicate. Are we helping others? Can we assist ourselves?

There’s an old English idiom: “the cobbler’s children have no shoes.” And we struggle, like many businesses, wondering if we’re helping or educating others on our principles, at the expense of not following them ourselves.

We love to help entrepreneurs define and share their stories – but we need to share ours too. Our success is a direct result of us helping your business succeed.

Brass Tacks

I could go on for a few hundred more words (and have in the past) justifying and explaining why companies in general, and especially small businesses, need to adopt a strategic approach. But I know who our target audience is. I know that they will take action when informed of what they need to do. Even if they sometimes often wait ’til the last minute.

There’s a reason I waited until today to do this article. And a reason for last week’s call to action. Last week I needed to make you aware that an event was coming. Today, I’m banging the drum, letting you know – sign up, because it’s only a couple of days away.

It might feel random and precipitous. It might feel like that moment when the preacher is giving a message and it seems like he’s staring into your soul and his words are only for you. I’m all about letting God work – but the twinge you feel in your stomach is the result of well-executed strategy.

I wish I could invite everyone to this – but we are limited in space and time. So if you live and work in the Sarasota-Bradenton area – or you’re willing to get up early enough to drive there – I have a special treat for you.

Saturday, June 5, 2021 (yes, this weekend), Grow the Dream is hosting a face-to-face strategy seminar & workshop. You’ll learn all about that Google update and how to leverage it for your business. You will learn how to tell your story – by actually working on it in the moment. You’ll get hands on literal experience as David G. Johnson deconstructs one of the participants’ website – maybe even yours – and shows how to make it work better. And we’ll even do some social distance networking.

Now Is The Time

I know your inclination is to wait, to be cautious, to get to it tomorrow after you’ve thought about it. I get that – I am probably more guilty of uber-overthinking everything than most. But as I’ve mentioned, the workshop is only a few days away. The Google changes are right on the workshop’s heels.

“There will always be reasons to wait – the truth is, there are only two things in life, reasons and results, and reasons simply don’t count.”

Dr. Robert Anthony Kreucher

I have two quotes by my desk. One is anonymous – “When there is a hill to climb, don’t think that waiting will make it smaller.” The other is from the Biblical book of Habakkuk. It seems to contradict the first one, because it mentions waiting for the appointed time. But the first part defines the waiting – write down the vision, that he may run who reads it.

My deepest desire is to motivate people with my words. I want to help as many incredible, world-changing small businesses succeed as I can – and that starts this week with our “Strategic Marketing Workshop: 2021 & Beyond.” If it helps convince you to attend, breakfast is even provided!

It’s time to get back to business, and that means getting ahead of the changes – online or otherwise – that are coming. It means knowing and telling your story effectively. You owe it to yourself, your family and the people whose lives you hope to change with your business to be there.

The future is now. Don’t be left behind. Sign up for the workshop today. Let’s Grow the Dream together.