Convincing Happy Customers to Rate & Review

Paul Rose Jr Growth Marketing, Small Business Marketing, Social Media 1 Comment

It’s a brand new world out there. It used to be enough to provide a good product or service to your community. Then word of mouth was bolstered by well written and placed advertisements that heralded the benefits of your product and service, along with an endorsement from the Better Business Bureau. The next step was, sadly, misleading ads and …

FedEx Guy Throwing Computer Monitor

How to Handle Negative Reviews and Feedback

David G. Johnson Rants, Small Business Marketing 1 Comment

Recently, I was talking with a client who was reluctant to set up a profile on Google Places for his business. “What if people leave negative reviews?,” he asked. “You can’t do anything about it, can you?” A valid point. Unlike a WordPress blog or even a Facebook page, profiles in Google Places (and many other business listings locations around …

Promoting Your Brick & Mortar Business Online

David G. Johnson Small Business Marketing 1 Comment

According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that doesn’t cost a fortune? Many businesses that we work with are surprised to find out …

Free Webinar June 30th: The Latest Tools for Attracting Local Customers

Free Webinar: The Latest Tools for Attracting Local Customers

David G. Johnson Get Strategic, Marketing Training Event, Small Business Marketing Leave a Comment

Do you sell your products & services to one or more specific local markets? Have you convinced yourself that internet marketing doesn’t apply to your business because you serve a local audience? Are you confused by all of the latest options available to get the word out? Maybe you’ve wondered about: How Google “Places” (map listings) affect your Search Engine …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 5 Comments

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …

Top Marketing Trends for 2011

David G. Johnson Small Business Marketing Leave a Comment

Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.

“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”

Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.

Begin at the Very Beginning

How To Grow Your Business Now

David G. Johnson Marketing Training Event, Small Business Marketing Leave a Comment

One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is:

What can I do that will rapidly produce results for my business?

Now, I’ll be honest with you: I’m not usually a “quick fix” guy. I believe in strategy… and particularly, in consistently executing strategy over time to get results.

But sometimes, a business or salesperson finds itself needing new prospects or customers quickly. Yes… a well-formed, consistent strategy is great, but sometimes you need sales quickly so you can make it long enough to create and implement a longer-term strategy.