Beat the Recession: Communicate Valuably!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they should expect on their investment, we’re sunk! But in times like these, it’s more important …

How to Thrive During a Recession

David G. Johnson Small Business Marketing 5 Comments

We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts: maintaining your marketing budget helps not only during a recession, but afterward your ROI may not be as …

It’s the Economy, Stupid!

David G. Johnson Small Business Marketing 3 Comments

(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens.  Sometimes your business is affected by an economic downturn.  Whether you’ve got a local business like the ones that serve our local Sarasota community — an …