Can You Achieve the Holy Grail of Facebook Ads?

The 1-Cent Click: the Holy Grail of Facebook Ads?

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 1 Comment

Facebook drives advertisements based on proven social engagement. But it can be a bit of a chicken-and-egg challenge to get engagement before running the ad, or without having a large following from the start. But Grow the Dream Show co-host Josh Muccio employed a nifty little hack that jump-started his ad campaign with a bunch of engagement — before he really launched …

Apple (and other) Ad Blockers Can Be Bypassed

Apple (and all other) Ad Blockers Can Be Bypassed

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

The brouhaha over Apple extending the battle against an overwhelming wave of annoying digital ads points back to something that never seems to change — regardless of how much technology changes. Content is King. Sure, old news is no news. But when some say the sky is falling, it’s not bad to point out that Henny Penny was wrong. Chicken Little …

Unicorns Keep Crap Off the Wall: Larry Kim on the Grow The Dream Show

Unicorns Keep Crap Off the Wall

Rod Thomson Content Marketing, Inbound Marketing 1 Comment

Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really, really works. Larry Kim, the Grand Poobah of targeted digital advertising, knows what works and how anyone can figure out how to maximize even modest marketing budgets and keep …

Syncapse: Value of a Facebook Fan 2013

How Much is a Facebook “Like” Worth to Your Business?

David G. Johnson Small Business Marketing, Social Media 0 Comments

There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one fact that we emphasize constantly: In social media, the level of engagement is far …

Promoting Your Brick & Mortar Business Online

David G. Johnson Small Business Marketing 1 Comment

According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that doesn’t cost a fortune? Many businesses that we work with are surprised to find out …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 1 Comment

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …

Increase Your Response: Write From “Me” to “You”

David G. Johnson Get Strategic, Small Business Marketing 0 Comments

Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it. I’ll say it again. They don’t care about you. Why, then, is so much of our marketing material …

Increase Your Response: Make A Bold Promise!

David G. Johnson Get Strategic, Small Business Marketing 4 Comments

Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat business). What you promise and how you fulfill it is completely up to you, but nevertheless, you’re making a …

5 Ways to Increase Your Response

David G. Johnson Get Strategic, Small Business Marketing 7 Comments

Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve found that this is by far one of the greatest opportunities for growth available. You can significantly impact your …

Beat the Recession: Communicate Valuably!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they should expect on their investment, we’re sunk! But in times like these, it’s more important …