Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 0 Comments

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

Can You Achieve the Holy Grail of Facebook Ads?

The 1-Cent Click: the Holy Grail of Facebook Ads?

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 1 Comment

Facebook drives advertisements based on proven social engagement. But it can be a bit of a chicken-and-egg challenge to get engagement before running the ad, or without having a large following from the start. But Grow the Dream Show co-host Josh Muccio employed a nifty little hack that jump-started his ad campaign with a bunch of engagement — before he really launched …

Unicorns Keep Crap Off the Wall: Larry Kim on the Grow The Dream Show

Unicorns Keep Crap Off the Wall

Rod Thomson Content Marketing, Inbound Marketing 1 Comment

Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really, really works. Larry Kim, the Grand Poobah of targeted digital advertising, knows what works and how anyone can figure out how to maximize even modest marketing budgets and keep …

2 Secret Ingredients for Blogging

2 Secret Ingredients for Outstanding Blog Content

Jill Johnson Content Marketing, Small Business Marketing 2 Comments

So you’ve decided to start blogging for your business and feel like you have a basic handle on how to create content… great! I applaud your effort and want to support you in this endeavor. I have been helping businesses grow through blogging for over 5 years and have learned a few things that I would love to share with you. …

6 Reasons to Outsource Your Content

6 Reasons to Outsource Your Content Creation

David G. Johnson Small Business Marketing 0 Comments

Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more …

Is Your SEO Actually Hurting You?

How Your SEO Might Actually Be Hurting You

David G. Johnson Small Business Marketing 1 Comment

The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed …

Free Stuff on National Coffee Day!

David G. Johnson Marketing Training Event, Small Business Marketing 0 Comments

Today is National Coffee Day. I still haven’t figured out whose idea that was, but hey… I’m all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to! Why do I attribute some of my business success to it, you ask? Well… aside from keeping me awake so …

Help Boost Your Google Places Listing in Search Rankings

David G. Johnson Small Business Marketing 2 Comments

While Google Places is most important if you’re serving one or more local markets, every business should have (and use!) at least one listing on Google Places. If you don’t have yours set up yet, these instructions will help you get started. One you have your listing, however, how do you make sure it has good positioning in the search …

Promoting Your Brick & Mortar Business Online

David G. Johnson Small Business Marketing 1 Comment

According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that doesn’t cost a fortune? Many businesses that we work with are surprised to find out …

Free Webinar June 30th: The Latest Tools for Attracting Local Customers

Free Webinar: The Latest Tools for Attracting Local Customers

David G. Johnson Get Strategic, Marketing Training Event, Small Business Marketing 0 Comments

Do you sell your products & services to one or more specific local markets? Have you convinced yourself that internet marketing doesn’t apply to your business because you serve a local audience? Are you confused by all of the latest options available to get the word out? Maybe you’ve wondered about: How Google “Places” (map listings) affect your Search Engine …