by David G. Johnson | Mar 28, 2014 | Small Business Marketing
The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower...
by David G. Johnson | Oct 22, 2012 | Get Strategic, Small Business Marketing
Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing...
by David G. Johnson | Feb 23, 2011 | Small Business Marketing
Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact…...
by David G. Johnson | Jul 13, 2010 | Small Business Marketing
Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by… Wait a minute! If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about...
by David G. Johnson | Aug 19, 2009 | Get Strategic, Small Business Marketing
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not...