Maintaing a WordPress Site for Non-Techies

How to Maintain a WordPress Site (for Non-Techies)

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing, WordPress 0 Comments

Back when the Internet first launched, long before Facebook or Twitter or even AOL, it used to be incredibly difficult to do anything on the world-wide-web. It was mostly like an old Ham radio club – made up of electronic bulletin boards, government nodes and university hubs. Even after AOL rose and fell and the popularization of the Internet exploded, …

What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 6 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …

6 Reasons to Outsource Your Content

6 Reasons to Outsource Your Content Creation

David G. Johnson Small Business Marketing 0 Comments

Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more …

Why Doesnt Anyone See My Facebook Posts?

Why Doesn’t Anyone See My Facebook Posts?

David G. Johnson Small Business Marketing 5 Comments

You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go …

Tom Ziglar & David G. Johnson

Grateful

David G. Johnson Raves and Other Asides 0 Comments

Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson …

Is Your SEO Actually Hurting You?

How Your SEO Might Actually Be Hurting You

David G. Johnson Small Business Marketing 1 Comment

The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed …

Reason #237 for Marketing Strategy: the Elevator Pitch

David G. Johnson Get Strategic, Small Business Marketing 0 Comments

Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 4 Comments

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …

3 Small Business Marketing Ideas for the Summer

David G. Johnson Small Business Marketing 0 Comments

Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by…

Wait a minute!

If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about growing your business!

Unless you’re in a tourist industry (in which case you need marketing ideas fast) or other seasonal business, summertime may be a slower time of year. Customers, clients and prospects are more inclined to be on vacation, and that can make it harder to get results with your marketing.

So how can you use the slower season to your advantage? Here are several ways you can use right away!

Should You Use Social Media to Market Your Business?

David G. Johnson Get Strategic, Small Business Marketing 3 Comments

We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early …