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Elevator Pitch

Is this where you want to buy something?

Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”:

If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, and worse, if you’ve told me what I need to know to be able to easily say no, I’ll say no.

As usual, he manages to say an enormous amount in just a few sentences. And although the Girl Scouts may disagree, the bottom line from Seth is:

“No one ever bought anything on an elevator.”

What are you trying to accomplish with your message?