Reason #237 for Marketing Strategy: the Elevator Pitch

David G. Johnson Get Strategic, Small Business Marketing Leave a Comment

Elevator Pitch

Is this where you want to buy something?

Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”:

If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, and worse, if you’ve told me what I need to know to be able to easily say no, I’ll say no.

As usual, he manages to say an enormous amount in just a few sentences. And although the Girl Scouts may disagree, the bottom line from Seth is:

“No one ever bought anything on an elevator.”

What are you trying to accomplish with your message?


About the Author

David G. Johnson

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David G. Johnson is Co-Founder and Growth Engineer at Grow The Dream, where he advises and trains business owners, entrepreneurs, and small business teams on revenue growth strategies. You can also find him co-hosting the Grow The Dream Show. »» Full Bio

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