Is Your SEO Actually Hurting You?

How Your SEO Might Actually Be Hurting You

David G. Johnson Small Business Marketing 1 Comment

The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed …

How SEO Hasn’t Changed [Infographic]

David G. Johnson Get Strategic, Rants, Small Business Marketing, Social Media 1 Comment

From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often. I’m constantly amused by the SEO (search engine optimization) industry—when not infuriated by stories of ripoffs, …

Promoting Your Brick & Mortar Business Online

David G. Johnson Small Business Marketing 1 Comment

According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that doesn’t cost a fortune? Many businesses that we work with are surprised to find out …

Increase Your Response: Write From “Me” to “You”

David G. Johnson Get Strategic, Small Business Marketing Leave a Comment

Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it. I’ll say it again. They don’t care about you. Why, then, is so much of our marketing material …

Increase Your Response: Make A Bold Promise!

David G. Johnson Get Strategic, Small Business Marketing 4 Comments

Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat business). What you promise and how you fulfill it is completely up to you, but nevertheless, you’re making a …

Increase Your Response: Use a Headline!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question, this is the single most important place to focus your efforts first. Some …

5 Ways to Increase Your Response

David G. Johnson Get Strategic, Small Business Marketing 7 Comments

Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve found that this is by far one of the greatest opportunities for growth available. You can significantly impact your …

Results Now Marketing – New Bonuses!

David G. Johnson Marketing Training Event 3 Comments

Don’t miss the info on all 3 bonuses in this video… plus, I show you exactly where we’re going to meet this Saturday at the end… and you’ll also hear 2 quick stories about businesses getting results now! [MEDIA=2] Bonus #1 (valued at $297) was added a couple of days ago — it’s the 2.5-hour downloadable video training on the …

Results Now Marketing – Do Search Engines Matter?

David G. Johnson Small Business Marketing 2 Comments

One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3 out of 5 people will search online. When you consider that only 1 in 3 check the yellow …

Easy Listening

David G. Johnson Get Strategic Leave a Comment

Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are good and business is strong. In those times, missing out on subtle cues from your customers …