by David G. Johnson | May 20, 2009 | Get Strategic, Small Business Marketing
You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question,...
by David G. Johnson | May 15, 2009 | Get Strategic, Small Business Marketing
Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve...
by David G. Johnson | Sep 25, 2008 | Marketing Training Event
Don’t miss the info on all 3 bonuses in this video… plus, I show you exactly where we’re going to meet this Saturday at the end… and you’ll also hear 2 quick stories about businesses getting results now! [MEDIA=2] Bonus #1 (valued at...
by David G. Johnson | Sep 18, 2008 | Small Business Marketing
One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3...
by David G. Johnson | Feb 29, 2008 | Get Strategic
Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are...