What Metrics Should You Use To Evaluate Your Lead Magnet

What Metrics Should You Use to Evaluate Your Lead Magnets?

Paul Rose Jr Content Marketing, Get Strategic, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second guessing yourself, wondering if it’s working, or proactive enough to realize that you need …

6 Reasons to Outsource Your Content

6 Reasons to Outsource Your Content Creation

David G. Johnson Small Business Marketing Leave a Comment

Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more …

Easy Listening

David G. Johnson Get Strategic Leave a Comment

Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are good and business is strong. In those times, missing out on subtle cues from your customers …