How FB Audience Insights Can Help You

How Facebook Audience Insights Can Help Build Your Business

Paul Rose Jr Get Strategic, Growth Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Social Media Leave a Comment

In the ‘halcyon days’ of Internet small business marketing – 2005 – (The)Facebook was still only an education networking site, YouTube was still in transition from a failed dating site to the video juggernaut it would  become, and we were telling our clients that you needed to create a profile of your ideal customer. Learn as much about them as …

The Power of Pinterest

The Power of Pinterest

Paul Rose Jr Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

If your small business isn’t connected to weddings, home décor or fashion, you probably haven’t really considered even looking at Pinterest to help increase your marketing. After all, there are so many social media sites and you only have so much time, especially if you’re a solopreneur like many of us. I certainly never gave it a second thought, other …

What Metrics Should You Use To Evaluate Your Lead Magnet

What Metrics Should You Use to Evaluate Your Lead Magnets?

Paul Rose Jr Content Marketing, Get Strategic, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second guessing yourself, wondering if it’s working, or proactive enough to realize that you need …

6 Reasons to Outsource Your Content

6 Reasons to Outsource Your Content Creation

David G. Johnson Small Business Marketing Leave a Comment

Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more …

Easy Listening

David G. Johnson Get Strategic Leave a Comment

Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are good and business is strong. In those times, missing out on subtle cues from your customers …