by David G. Johnson | Sep 11, 2010 | Small Business Marketing
Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website doesn’t rank very well in search...
by David G. Johnson | Jul 13, 2010 | Small Business Marketing
Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by… Wait a minute! If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about...
by David G. Johnson | Mar 25, 2010 | Small Business Marketing
You or your company have probably already grappled with the question at some level or another: Should employees be permitted to use Facebook or Twitter on the job? The typical reaction from owners & managers is some flavor of: “What a waste of time!”...
by David G. Johnson | Mar 18, 2010 | Get Strategic, Small Business Marketing
Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?” Our clients and trainees have known for some time that it’s possible...
by David G. Johnson | Mar 11, 2010 | Marketing Training Event, Small Business Marketing
You know it… and I know it. Offline marketing the way you’ve always done it doesn’t work. (Stick with me for a video clip about what is working.) Direct mail response is down. Your hometown newspaper is quickly becoming your hometown leaflet....
by David G. Johnson | Nov 10, 2009 | Rants, Small Business Marketing
Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through...
