We Goofed! (Warning! Don’t Let Your Marketing Go Wrong)

David G. Johnson Rants, Small Business Marketing 2 Comments

Whoops... I Goofed.

Whoops... I Goofed.

Today I had to eat some crow.

And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball.

In hindsight, it all seems very simple. People we’ve met through webinars we’ve done, relationships we’ve built, perhaps even those who have visited this very blog… they were all supposed to be getting our content via e-mail.

As it turns out, it simply wasn’t happening. We were building huge databases of people who should’ve been hearing from us… and they were getting absolutely nothing.

As you might imagine, it’s embarrassing for this to happen to someone whose business is built around helping other people develop communication strategies.

“Deliver value! Consistently! Develop a plan to stay in touch, and implement it!”

And while we certainly have been doing that… there were huge gaps in our business where it just wasn’t happening.

So… today, I have owned up to it, taken responsibility, and apologized. And we’re fixing the business processes that weren’t working properly so that it won’t happen again.

Perhaps you got an e-mail from me. If so, thanks for visiting here. I’m looking forward to having you join us for that exclusive webinar I told you about. If you feel the need to tell me how terrible it is that we goofed up, please leave a comment. I don’t delete even the negative ones (unless you’re just a spammer). Of course, all responses are welcomed.

If you’re here and you aren’t receiving e-mails from me… well, then I encourage you to sign up today. Not only will you receive valuable information on how to grow your business in this (or any!) economy, but I’ll also make sure you’re invited to our next private webinar.

About the Author

David G. Johnson

Twitter Google+ LinkedIn

David G. Johnson is Co-Founder and Growth Engineer at Grow The Dream, where he advises and trains business owners, entrepreneurs, and small business teams on revenue growth strategies. You can also find him co-hosting the Grow The Dream Show. »» Full Bio

Comments 2

  1. David,

    We have all been there. To me, most importantly is that I know your heart and your willingness to help and your desire to over deliver.

    So, I value your input and appreciate that there are room for errors and grace to make up for it!

    Looking forward to hear more from you!



  2. Post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.