Offline Marketing is Dead

David G. Johnson Marketing Training Event, Small Business Marketing 1 Comment

What can you do to sustainably reach out?

What can you do to sustainably reach out?

You know it… and I know it. Offline marketing the way you’ve always done it doesn’t work. (Stick with me for a video clip about what is working.)

Direct mail response is down. Your hometown newspaper is quickly becoming your hometown leaflet. I’m willing to wager that more copies of your local yellow pages hit the recycling bin the day they got delivered than ever before. (And the ones that didn’t get recycled that day are proudly being used as doorstops — if they’re heavy enough!)

Most trade shows are ghost towns… and the ones that aren’t have attendees instead of buyers. Magazines and other print media have a little life left in them — especially when they’re highly niched.

So you’re in a small business. Either you own the business, or you’re responsible for marketing. It seems like you’ve barely had time to catch your breath. (Maybe you haven’t!)

What the heck are you going to do to find new prospects and customers?

How To Get Sustainable Marketing Results in Your Small Business

Recently a small business owner approached me. Nearly 2 decades ago, Becki bought an already successful florist shop from its original owner. She’s hard-working, professional, and full of ingenuity. She was referred by her hometown web designer. They had built her a functional and visually-appealing website almost 10 years ago, which they’d overhauled once since then. Every day Becki and her crew get new orders from their website.

But like you, Becki wasn’t satisfied with her results.

She was nowhere to be found in Google for the most important searches. Actually, using one of the tools in our bag of tricks, I found her site on page 112. Needless to say: no traffic from Google.

But Becki had already figured out that while she needed to solve that problem quickly, even that wasn’t going to be enough. She was astute enough to know that customers demand interaction — something that is prohibitively difficult in offline media and nearly so in most traditional websites. She recognized that she needed a Facebook presence.

Since a substantial percentage (I’m not going to share the numbers here just to protect her private business information) of her business revolved around weddings, she recognized that brides — especially the twenty-somethings — are using Facebook.

In short, here were the problems she faced:

  • She needed to improve her Google rankings
  • She needed to put her business on Facebook
  • And perhaps most importantly… she needed a strategy and a plan to know what to do with everything to achieve sustainable ongoing results

After I met with Becki, I outlined a simple 3-step plan that would solve all of the above challenges and more. Within 2 weeks after we started working with her, her website was on page 2 of Google. We built out her Facebook presence, and she quickly began gathering fans.

Her ongoing maintenance strategy requires just minutes per week. Some weeks they even skip it completely (not something I recommend).

Just a few months later, Becki’s shop has 315 fans on Facebook. She’s received thousands of new visitors to her websites, and countless phone calls.

But Here’s the Kicker… Her Sales Have Multiplied

Becki told me yesterday that by the end of this month, she will have processed as many orders in the first 3 months of this year as she did in all of last year. Here’s what she had to say:

You can hear her whole story in a free webinar on Thursday, March 18th at 9PM US Eastern Time. Space is limited! Reserve your spot here right now. I’ll show you exactly how to do what she did!

Now… you may be saying, “I don’t sell products online.” No problem. At the very least, you can get your phone to ring (just like Becki did)… or whatever it is that you need people to do to get into your sales process.

Don’t wait! Register now even if you’re not sure you can make it. Talk to you soon!

About the Author

David G. Johnson

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David G. Johnson is Co-Founder and Growth Engineer at Grow The Dream, where he advises and trains business owners, entrepreneurs, and small business teams on revenue growth strategies. You can also find him co-hosting the Grow The Dream Show. »» Full Bio

Comments 1

  1. Pingback: Does Social Media Marketing Really Work? — Strategic Marketing

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