How to Keep Your Sales Funnel Full

How to Determine the Length of Your Customer’s Sale Cycle

Paul Rose Jr Get Strategic, Growth Marketing, Marketing Automation, Small Business Marketing Leave a Comment

It’s likely, even if you’re just starting to dip your toe into sales or entrepreneurship, you’ve heard the term “The Funnel” While it used to be considered revolutionary and new, the marketing technique of taking unknown people and converting them, bit by bit into buyers – and even evangelists – for your products or services is now considered a best …

Convincing Happy Customers to Rate & Review

Paul Rose Jr Growth Marketing, Small Business Marketing, Social Media 1 Comment

It’s a brand new world out there. It used to be enough to provide a good product or service to your community. Then word of mouth was bolstered by well written and placed advertisements that heralded the benefits of your product and service, along with an endorsement from the Better Business Bureau. The next step was, sadly, misleading ads and …

What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 9 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …

3 Things Every Business Owner Should Do in 2018

3 Things Every Business Owner Should Do in 2018

David G. Johnson Marketing Automation, Small Business Marketing Leave a Comment

Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …

Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 1 Comment

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

How to Put a Video In An Email

David G. Johnson Small Business Marketing Leave a Comment

Recently, I was traveling, and got a question from a friend of mine: Can I put a video in an email without sending it as an attachment? The answer is, “No.” But you can do it. Or at least the recipient of your email will think you did (unless they know this simple trick). Either way: you’re getting the video to your …

Not Available on iTunes

iTunes Doesn’t Support Let’s Encrypt Certificates

David G. Johnson Rants, Small Business Marketing 5 Comments

Update (March 19, 2017): iTunes has quietly added Let’s Encrypt to their list of officially supported SSL certificate providers. We’re going to test this out to confirm that it is indeed working. We’ll update this once we’ve confirmed it! Recently, we learned a painful lesson about using SSL Certificates on a website that hosts a podcast. Our website serves not only …

A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing Leave a Comment

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

The Wild West Market Redefines Twitter Likes

The Wild West Market Redefines Twitter Likes

Rod Thomson Small Business Marketing, Social Media Leave a Comment

Trigger Warning! This post officially flips the Twitter terminology from “favorite” to “like.” If this might cause you emotional turmoil, you may want to proceed with care. Twitter has changed its Favorite button to a Like button. But long before it did that, users made their own changes to the Like/Favorite button, changing the Twitter response landscape dramatically. The change …

Guerrilla Marketing through Slideshare

Guerilla Marketing Through Slideshare

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing Leave a Comment

So you want to build a mailing list and one of the avenues you plan to use is Slideshare. But from previous experience, you know that most Slideshare productions gain the equivalent traction of ice on ice. That would be, none. But there is a sweet little method that can pop your creation onto Slideshare’s radar that the Grow the …