by Paul Rose Jr | Oct 1, 2019 | Content Marketing, Get Strategic, Small Business Marketing
Let’s take a walk back in time to the adolescence of the Internet – which I consider to be the time after AOL peaked. Cue up the dial-up handshake sound. As the Internet went through the ‘hormonal changes’ of transforming from Bulletin boards and Educational portals...
by Paul Rose Jr | Sep 24, 2019 | Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Social Media, Video For Marketers, WordPress
Once upon a time, she had excited, hopeful entrepreneurial spirit. She had worked hard for several years at a job she didn’t really like, saving up money so that she could eventually launch out and start her own business. She would offer a service or product that she...
by Paul Rose Jr | Sep 10, 2019 | Get Strategic, Growth Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Social Media
In the ‘halcyon days’ of Internet small business marketing – 2005 – (The)Facebook was still only an education networking site, YouTube was still in transition from a failed dating site to the video juggernaut it would become, and we were telling our clients that you...
by Paul Rose Jr | Sep 3, 2019 | Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Social Media
Have you ever wondered why so many websites have some sort of blue color scheme? Granted, some of it is bound to be random, or just because blue is that person’s favorite color. But it’s more likely that, even if they don’t realize it, the designers or the companies...
by Paul Rose Jr | Aug 27, 2019 | Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing
So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click,...
by Paul Rose Jr | Aug 20, 2019 | Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing
It may seem odd on the surface to imagine that in today’s world of streaming video, 500 original shows, and more movies than you can shake a stick at on Amazon and Netflix, a technology that was presumed to be about to die in the 1950’s is becoming one of the fastest...
