by Paul Rose Jr | Jul 28, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media
Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
by Paul Rose Jr | Jan 14, 2020 | Content Marketing, Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
Quick quiz – what do a gecko, manatees in t-shirts, Randy Jackson at a dog show, McGruff the crime dog, He-Man & Skeletor, Maxwell the pig, and an old guy saying, “As long as…” have in common? They’re all in GEICO commercials. GEICO has no less than 13 distinctly...
by Paul Rose Jr | Oct 8, 2019 | Content Marketing, Email Marketing, Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
In 1961, General Motors installed Unimate in their main factory in Detroit. Unimate was a robotic arm with one job – to move pieces of metal that were too hot for workers to safely handle. Soon more and more robots and automated systems started appearing in factories....
by Paul Rose Jr | Sep 24, 2019 | Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media, Video For Marketers, WordPress
Once upon a time, she had excited, hopeful entrepreneurial spirit. She had worked hard for several years at a job she didn’t really like, saving up money so that she could eventually launch out and start her own business. She would offer a service or product that she...
by Paul Rose Jr | Sep 10, 2019 | Growth Marketing, Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media
In the ‘halcyon days’ of Internet small business marketing – 2005 – (The)Facebook was still only an education networking site, YouTube was still in transition from a failed dating site to the video juggernaut it would become, and we were telling our clients that you...
by Paul Rose Jr | Aug 27, 2019 | Content Marketing, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy, Social Media
So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click,...
