by Paul Rose Jr | Apr 27, 2021 | Best Practices, Content Creation, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
One of the biggest struggles for many people when they first get into content creation is finding the right headline for their articles. Even as I’m typing this, it’s under a very generic, hopefully temporary headline. I’ve been doing this in some form or fashion for...
by Paul Rose Jr | Apr 20, 2021 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy, Story
I don’t remember where I heard it first – in some movie or in my college journalism classes – but it’s been said many times that a good news story covers the five “W’s.” Who, What, Where, When & Why. Of course, “How” is usually in there too. A humor piece in the...
by Paul Rose Jr | Feb 16, 2021 | Ads, Best Practices, Content Marketing, News, Privacy Concerns, Social Media
Recently, there’s been a resurgence of attention paid to Facebook’s Domain Verification procedures. Even though the option to implement the process was first introduced four years ago, reports say only approximately 3-10 percent of websites have taken advantage of it....
by Paul Rose Jr | Feb 2, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, News, Small Business Marketing, Voice Search
If you’ve seen the science-fiction cult classic Blade Runner, first released in 1982, you might remember the Voight-Kampf test scene. It begins with the admonition: “Reaction time is a factor in this, so please pay attention.” It was used by the police and Blade...
by Paul Rose Jr | Jan 19, 2021 | Best Practices, Content Marketing, Email Marketing, Google Analytics, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
by Paul Rose Jr | Jan 12, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Small Business Marketing, Social Media
Growing up in the 70’s and early 80’s, my first computer was a Commodore Vic-20. The Vic was the less powerful version of its bigger brother, the Commodore 64. That thing could do just about anything it seemed. And then, a couple years later, the company came out with...
