by Paul Rose Jr | Dec 8, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), News, Small Business Marketing, Small Business Strategy, Voice Search
One thing that’s been on our radar since Grow the Dream was first launched as Epiphany Marketing more than 20 years ago has been search engines. Specifically, Google and its ever-changing algorithms. Despite the fact that Amazon and YouTube have become more prevalent...
by Paul Rose Jr | Dec 1, 2020 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Privacy Concerns, Small Business Marketing, Small Business Strategy
We say it a lot. It’s in our training programs. We mention it during #StrategyStream. I did a whole 7-part series on it. Here at Grow the Dream, we place a high importance on the ability to track key performance indicators. One of the cornerstones of our...
by Paul Rose Jr | Nov 17, 2020 | Content Creation, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Voice Search, Working Remotely
In a survey conducted at the end of 2019, some 72% of digital commerce leaders believed that consumers would continue to shift visibly to online shopping. As more and more consumers aged that were born after the advent of the internet and Web 2.0, experts predicted...
by Paul Rose Jr | Nov 3, 2020 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
You’ve done your research, written compelling copy, studiously put all the pieces together… And now you wait. For a day, a week, maybe a month or more! If you’ve never been subcontracted to assist with another business’ project, you may not even be aware of it. If...
by Paul Rose Jr | Oct 27, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, TikTok
When we first started teaching strategic online marketing to small businesses and entrepreneurs, Internet 2.0 was just starting to develop. Everyone wanted to rank at the top of search engines, because that was how online customers found you. Even though only about...
by Paul Rose Jr | Oct 20, 2020 | Best Practices, Content Marketing, Rants, Small Business Marketing, Small Business Strategy
Recently, I was browsing some content from a potential client and found some very familiar text, with a stock photo I knew I’d seen somewhere else. Thankfully, it wasn’t something I had written, although that’s happened before. But the words and photo were close...
