by Paul Rose Jr | Oct 20, 2020 | Best Practices, Content Marketing, Rants, Small Business Marketing, Small Business Strategy
Recently, I was browsing some content from a potential client and found some very familiar text, with a stock photo I knew I’d seen somewhere else. Thankfully, it wasn’t something I had written, although that’s happened before. But the words and photo were close...
by Paul Rose Jr | Oct 13, 2020 | Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
You may have heard the news recently that Disney will release the latest Pixar film, Soul, to their streaming platform around Christmas time. Unlike Mulan, this one won’t require Disney+ members to pay an additional fee. It’ll just show up in their available feed,...
by Paul Rose Jr | Oct 6, 2020 | Best Practices, News, Privacy Concerns, WordPress
You’re plugging along, growing the online portion of your business. It’s not going as fast as you’d like – but then whose business is? Then one day it happens – a spike in traffic. And it continues for days – lots more traffic, but the same amount of...
by Paul Rose Jr | Aug 4, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
by Paul Rose Jr | Jul 28, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media
Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
by Paul Rose Jr | Jul 21, 2020 | Best Practices, Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...