Dawning

Happy Epiphany!

David G. Johnson Raves and Other Asides 1 Comment

Today is actually the Feast of Epiphany, which gives me a great excuse to talk about why our company happens to share its name with the 12th Day of Christmas.  (If you, like the McKenzie Brothers, ever wondered, the 12 days run from Christmas Eve to Epiphany.) First, a little background on the Greek word: epiphaneia – lit. “upon appearing,” …

Beat The Recession: Reward Loyal Customers

David G. Johnson Get Strategic, Small Business Marketing 2 Comments

Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks locations in recent history. A quick scan of my unread e-mail shows that they sent me …

How to Thrive During a Recession

David G. Johnson Small Business Marketing 5 Comments

We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts: maintaining your marketing budget helps not only during a recession, but afterward your ROI may not be as …

Results Now Marketing – New Bonuses!

David G. Johnson Marketing Training Event 3 Comments

Don’t miss the info on all 3 bonuses in this video… plus, I show you exactly where we’re going to meet this Saturday at the end… and you’ll also hear 2 quick stories about businesses getting results now! [MEDIA=2] Bonus #1 (valued at $297) was added a couple of days ago — it’s the 2.5-hour downloadable video training on the …

Results Now Marketing – Do Search Engines Matter?

David G. Johnson Small Business Marketing 2 Comments

One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3 out of 5 people will search online. When you consider that only 1 in 3 check the yellow …

Cutting Through the Noise

David G. Johnson Marketing Training Event 2 Comments

Have you wondered why your tried and true historic methods of gaining new customers have been less and less fruitful in recent years? Consider this: according to author David Shenk in his 1999 book, Data Smog: Surviving the Information Glut, the average American was exposed to 560 marketing messages per day… in 1971. By the 1990s, that estimate had reached …

It’s the Economy, Stupid!

David G. Johnson Small Business Marketing 3 Comments

(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens.  Sometimes your business is affected by an economic downturn.  Whether you’ve got a local business like the ones that serve our local Sarasota community — an …

Perpetual Marketing: What Message Are You Sending?

David G. Johnson Small Business Marketing 2 Comments

Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not?  Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner with your spouse.  It’s a reasonably nice restaurant with an energetic atmosphere.  There’s plenty of activity… …

How To Drive Off Your Customers

David G. Johnson Small Business Marketing Leave a Comment

Too busy at work?  More than enough revenue?  Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products & services benefit them, so if you focus on you, your company’s history, your …