by David G. Johnson | Jul 21, 2011 | Small Business Marketing
While Google Places is most important if you’re serving one or more local markets, every business should have (and use!) at least one listing on Google Places. If you don’t have yours set up yet, these instructions will help you get started. One you have...
by David G. Johnson | Jun 30, 2011 | Small Business Marketing
According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that...
by David G. Johnson | Feb 23, 2011 | Small Business Marketing
Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact…...
by David G. Johnson | Feb 17, 2011 | Small Business Marketing
Just last week, I was on the phone with Amanda (not her real name). Amanda is a healthcare provider in private practice, serving a local market. A few months ago, she got herself into a contract with a Search Engine Optimization (SEO) company (which will remain...
by David G. Johnson | Nov 9, 2010 | Marketing Training Event, Small Business Marketing
One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is: What can I do that will rapidly produce results for my business? Now, I’ll be honest with you: I’m not usually a...