by David G. Johnson | Feb 19, 2014 | Social Media
First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages...
by David G. Johnson | Oct 14, 2013 | Small Business Marketing, WordPress
Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search...
by David G. Johnson | Sep 19, 2013 | Small Business Marketing, WordPress
For the last 2 years or so, we’ve been pounding the drum to anyone who will listen—which mainly means small businesses we train, our clients, and audiences I speak to—that you must be ready for mobile visitors. How can your small business website be ready for...
by David G. Johnson | Nov 8, 2011 | Small Business Marketing, Social Media
Almost every time I speak to an audience of business owners, there’s at least one in the crowd. Someone (or their nephew) created a Facebook “profile” for their business instead of a business “page.” What’s the difference? A...
by David G. Johnson | Sep 29, 2011 | Marketing Training Event, Small Business Marketing
Today is National Coffee Day. I still haven’t figured out whose idea that was, but hey… I’m all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to! Why do I attribute some...