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Cappuccino with Sprinkles Photo: is National Coffee Day. I still haven’t figured out whose idea that was, but hey… I’m all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to!

Why do I attribute some of my business success to it, you ask? Well… aside from keeping me awake so I can be productive, I frequently use an example from Starbucks when speaking to audiences and training small business leaders to get better results from their marketing.

With the Starbucks example, we are essentially trying to help business owners and those responsible for their marketing to understand this: people aren’t buying what you think you’re selling. Starbucks roasts coffee beans purchased from growers all over the world and sells them primarily by making drinks out of them in their local retail stores. What business is Starbucks in?

a. Coffee

b. Beverages

c. Legal Addictive Stimulants

d. Entertainment

Obviously, if Starbucks answered “A: Coffee” then they would probably have to sell for the lowest price possible. They would compete against anyone and everyone selling coffee. But Starbucks is most famously selling something more. There’s a full discussion of that over here.

Let’s Get to the Free Stuff

That illustration on coffee has helped a lot of business leaders grapple with and ultimately answer the question, “What are you really selling?” And when they realize that they’re selling something different than what their marketing has historically focused on, they realize they need help. That’s what has been great for me because that’s when they realize they need training on how to reach out and get new customers in the 21st Century.

That’s where the free stuff comes in. We’re launching a brand new training course that will begin next week. It’s called “The Secrets of Search Engine Rankings for CEOs, Owners & Executives.” If you’ve ever wondered why your business does or doesn’t show up at the top of page 1 in the Google search results, then this training is for you.

Here are some of the questions we’ll be answering:

  • How does Google decide which websites to show on top of page 1?
  • How can I find my website’s position if it’s not readily visible on a particular search?
  • Do I really have to pay someone to be on top of the search engines or can we get there ourselves?
  • What can I do to make sure that my site is moving up?
  • How can I make sure I’m not getting ripped off with Search Engine Optimization (“SEO”) services?

This training will happen over the course of 3 LIVE webinars. Each will last approximately 1 hour. Here’s the deal: we will be recording this to produce a brand new product that will sell for $97.

I’d like to give you the opportunity to be in on this product absolutely free. Here’s how it works: anyone who purchases our Ultimate Small Business Growth Kit by Friday at 5pm Eastern will automatically be registered to attend the 3 live training sessions absolutely free! This is a priceless bonus! By attending some (or all) of the webinars live, you’ll have the opportunity to get your questions answered live during the training. People who only catch the recordings after the fact will obviously not be able to do that. So this a huge added value!

Check out all the details for the Ultimate Small Business Growth Kit here.

What Others Are Saying About “The Ultimate Small Business Growth Kit”

Sonya ThompsonFrom December, 2010:
“A quick note to let you know how valuable your training has been to me! It has already helped me identify several key areas that need my attention to cause my business to flourish like I want it to. I am nowhere near finished the training but I have already identified and implemented some of the ‘techniques,’ as I interact with my customers. The results have been phenomenal! I have already made my money back with the orders I have captured as a result of your training.” (emphasis added)

From March, 2011:
“I wanted to thank you again for the services you provide through Epiphany. I have moved up to the first page of the Google search engine in as little as 3 months! One month ago I secured a $40,000+ contract with a vending manufacturer who found my company on Google. I was also recently contacted by another manufacturer who wants to send us all of his business … and yes he found us on the front page of Google. Don’t stop what you are doing. You are truly a blessing to the business community!” (emphasis added)

Sonya L. Thompson
First Choice Locators & Vending SVC LLC
Minneola, FL

I look forward to “seeing” you on next week’s training webinars! Be sure to purchase by tomorrow (Friday, September 30th) at 5pm Eastern in order to get in on “The Secrets of Search Engine Rankings for CEOs, Owners & Executives” absolutely free!

Happy Coffee Day!

Photo: LotusHead