by David G. Johnson | Dec 9, 2010 | Raves and Other Asides
Google knows what’s on your mind. This year’s Zeitgeist from Google proves it. In just under 3 minutes, the search giant manages to hit the major highlights for the entire year in a very visually-compelling way. Obviously, all the big stories are here:...
by David G. Johnson | Nov 9, 2010 | Marketing Training Event, Small Business Marketing
One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is: What can I do that will rapidly produce results for my business? Now, I’ll be honest with you: I’m not usually a...
by David G. Johnson | Mar 25, 2010 | Small Business Marketing
You or your company have probably already grappled with the question at some level or another: Should employees be permitted to use Facebook or Twitter on the job? The typical reaction from owners & managers is some flavor of: “What a waste of time!”...
by David G. Johnson | Mar 18, 2010 | Get Strategic, Small Business Marketing
Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?” Our clients and trainees have known for some time that it’s possible...
by David G. Johnson | Mar 11, 2010 | Marketing Training Event, Small Business Marketing
You know it… and I know it. Offline marketing the way you’ve always done it doesn’t work. (Stick with me for a video clip about what is working.) Direct mail response is down. Your hometown newspaper is quickly becoming your hometown leaflet....