by David G. Johnson | Nov 10, 2009 | Rants, Small Business Marketing
Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through...
by David G. Johnson | Nov 12, 2008 | Small Business Marketing
We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts:...
by David G. Johnson | May 12, 2008 | Small Business Marketing
Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not? Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner...
by David G. Johnson | May 8, 2008 | Small Business Marketing
Too busy at work? More than enough revenue? Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products...