by David G. Johnson | Sep 22, 2009 | Small Business Marketing
Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives —...
by David G. Johnson | Jul 21, 2009 | Get Strategic, Small Business Marketing
Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and...
by David G. Johnson | Jun 15, 2009 | Get Strategic, Small Business Marketing
Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it....
by David G. Johnson | May 27, 2009 | Get Strategic, Small Business Marketing
Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat...
by David G. Johnson | May 20, 2009 | Get Strategic, Small Business Marketing
You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question,...