Increase Your Response: Make ‘Em an Offer They Can’t Refuse

David G. Johnson Small Business Marketing Leave a Comment

Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives — them… then give ’em something to do. Discounts are good, but remember #4 (you gotta …

Increase Your Response: Pass the “So What!” Test

David G. Johnson Get Strategic, Small Business Marketing 2 Comments

Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and sequence of your content. Again… it doesn’t matter what medium you’re using (direct mail, …

Increase Your Response: Write From “Me” to “You”

David G. Johnson Get Strategic, Small Business Marketing Leave a Comment

Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it. I’ll say it again. They don’t care about you. Why, then, is so much of our marketing material …

Increase Your Response: Make A Bold Promise!

David G. Johnson Get Strategic, Small Business Marketing 4 Comments

Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat business). What you promise and how you fulfill it is completely up to you, but nevertheless, you’re making a …

Increase Your Response: Use a Headline!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question, this is the single most important place to focus your efforts first. Some …

5 Ways to Increase Your Response

David G. Johnson Get Strategic, Small Business Marketing 7 Comments

Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve found that this is by far one of the greatest opportunities for growth available. You can significantly impact your …