by David G. Johnson | Jan 24, 2017 | Content Marketing, Small Business Marketing, WordPress
It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to...
by David G. Johnson | Jan 27, 2015 | Small Business Marketing
In most of the businesses we work with, a “Marketing Department” is simply nonexistent. When there’s a person (or persons) whose “job” is marketing, the reality is that they wear multiple hats. Think about your business for a moment: who...
by David G. Johnson | Oct 14, 2013 | Small Business Marketing, WordPress
Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search...
by David G. Johnson | Aug 14, 2013 | Small Business Marketing
Anyone marketing on the web must deal with the realities of how people view the world through their web browsers. I just published a piece on how Google Chrome took over the web browser market over at Epiphany Digest, complete with infographics. Enjoy!
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....