Is Pay Per Click Ever Worth it?

Pay-Per-Click: Should You Even Bother?

Paul Rose Jr Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click, is at its most basic, paying for placement. It’s a fee you’ll pay …

How FB Audience Insights Can Help YouHow FB Audience Insights Can Help You

Is YouTube Advertising For You?

Paul Rose Jr Get Strategic, Growth Marketing, Remarketing/Retargeting, Small Business Marketing, Social Media, Video For Marketers Leave a Comment

Just in the time it took you to click the “read more” on the main page and for this article to load, between 25 and 100 hours worth of brand new videos were uploaded to YouTube. No one could have imagined when the site was launched in 2005 that it would become so large and all-encompassing. At that time the …

What To Do When Facebook Rejects Your Ad

Why Facebook Rejected Your Ad… and What to Do About It

Paul Rose Jr Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable facts that the film didn’t need to fictionalize. Of course, almost all of them have …

Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 1 Comment

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

Marketing Podcast for Small Businesses

Why Most Marketing Podcasts Aren’t for You

David G. Johnson Small Business Marketing Leave a Comment

In most of the businesses we work with, a “Marketing Department” is simply nonexistent. When there’s a person (or persons) whose “job” is marketing, the reality is that they wear multiple hats. Think about your business for a moment: who is responsible for marketing? If your answer is: no one, everyone, Sally, but she’s too busy, or some form of “We …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress Leave a Comment

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …

How SEO Hasn’t Changed [Infographic]

David G. Johnson Get Strategic, Rants, Small Business Marketing, Social Media 1 Comment

From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often. I’m constantly amused by the SEO (search engine optimization) industry—when not infuriated by stories of ripoffs, …

Free Stuff on National Coffee Day!

David G. Johnson Marketing Training Event, Small Business Marketing Leave a Comment

Today is National Coffee Day. I still haven’t figured out whose idea that was, but hey… I’m all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to! Why do I attribute some of my business success to it, you ask? Well… aside from keeping me awake so …

TimThumb WordPress: How to Fix the TimThumb.php Vulnerability in Your WordPress Theme

David G. Johnson Small Business Marketing, WordPress 8 Comments

This morning, I woke up to dozens of e-mails from my websites notifying me about issues. Worst of all, however, was the notification from MediaTemple: we’ve disabled your hosting account because your website is serving as a relay for spam e-mails. Yuck. Immediately, my mind went to the TimThumb.php issue that was discovered a couple of weeks ago and reported …