by David G. Johnson | Jul 13, 2010 | Small Business Marketing
Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by… Wait a minute! If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about...
by David G. Johnson | Mar 18, 2010 | Get Strategic, Small Business Marketing
Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?” Our clients and trainees have known for some time that it’s possible...
by David G. Johnson | May 8, 2008 | Small Business Marketing
Too busy at work? More than enough revenue? Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products...
by David G. Johnson | Feb 29, 2008 | Get Strategic
Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are...
by David G. Johnson | Feb 28, 2008 | Get Strategic
Yesterday, we talked about listening to your customers to pay attention to the “why” behind their purchases. Today, we’re focusing more on the “who.” It probably goes without saying that another critical component in getting to know your...
