What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 9 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …


Happy Epiphany!

David G. Johnson Raves and Other Asides 1 Comment

Today is actually the Feast of Epiphany, which gives me a great excuse to talk about why our company happens to share its name with the 12th Day of Christmas.  (If you, like the McKenzie Brothers, ever wondered, the 12 days run from Christmas Eve to Epiphany.) First, a little background on the Greek word: epiphaneia – lit. “upon appearing,” …

Beat the Recession: Communicate Valuably!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they should expect on their investment, we’re sunk! But in times like these, it’s more important …