Today is actually the Feast of Epiphany, which gives me a great excuse to talk about why our company happens to share its name with the 12th Day of Christmas. (If you, like the McKenzie Brothers, ever wondered, the 12 days run from Christmas Eve to Epiphany.)
First, a little background on the Greek word:
epiphaneia – lit. “upon appearing,” used to mean “manifestation”
We use it in English when we say, “I had an epiphany!” to mean, “the lights came on!”
In the early Eastern Church, they used the term to refer to the “manifestation” of the infant Jesus to the Magi when they visited from the Orient. He “appeared” to the Gentiles in that moment. Church tradition uses the word “epiphany” to refer to a manifestation or appearance of supernatural beings — in particular Jesus Himself.
From the start of this journey, I wanted to create “epiphanies” for people. Moments when the work that we do would cause information and circumstances to come together in just the right combination to cause people to suddenly “see” what they needed to see.
Have an Epiphany
This has dual meanings for us as it relates to what we do:
- It is our mission to provide top-notch training and coaching to small businesses, to salespeople, and to anyone who needs to attract new customers and prospects. In that process, we want them to have moments where they suddenly “see” (sometimes for the first time) themselves and their businesses in the correct light. It’s a beautiful thing when this happens — it sparks life, creativity and energy. They get fired up about their own businesses in fresh ways… and they do a fantastic job of communicating once this happens. This results in their future customers and clients finding out about them! That is a thrill!
- Secondarily, when we provide consulting services and do other strategic marketing work (such as corporate vision, strategy, onsite training, copywriting, web architecture, social media innovation, etc.), we want to produce work that creates “epiphanies” for the past, present and future customers of our clients. In other words, the work that we do should cause the lights to go on for the people that our clients are reaching out to… so that they suddenly “see” and become raving lunatic evangelists for our clients.
Having been in this business for over 10 years now, I can tell you that there is absolutely nothing like watching somebody “get it.” It’s thrilling to be involved in helping to make it happen.
So… no matter what you’re celebrating today (I hope you’re celebrating something… after all, it’s a wonderful, brand-new day!), I hope you have an “epiphany” today.
And if you’re in business or in sales and you need to do a better job of attracting the people you want to do business with you, then keep your eyes on this space. It’s my mission in life to help you suddenly have that moment where you say, “Aha! That’s what I’ve been missing!”
P.S. If you’re starting a business or considering changing your name, I can’t recommend highly enough having a name that carries some personal significance to you. However… I can recommend that you name it something easy to spell!