Six Steps for Building the Best Lead Magnet

Creating a Killer Lead Magnet: 6-Step Checklist

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing 1 Comment

A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you haven’t read that, even if you think you’ve already got Lead Magnets …

Increase Your Response: Make ‘Em an Offer They Can’t Refuse

David G. Johnson Small Business Marketing Leave a Comment

Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives — them… then give ’em something to do. Discounts are good, but remember #4 (you gotta …