by David G. Johnson | Jun 6, 2013 | Small Business Marketing, Social Media
There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one...
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....
by David G. Johnson | Nov 8, 2011 | Small Business Marketing, Social Media
Almost every time I speak to an audience of business owners, there’s at least one in the crowd. Someone (or their nephew) created a Facebook “profile” for their business instead of a business “page.” What’s the difference? A...
by David G. Johnson | Sep 29, 2011 | Marketing Training Event, Small Business Marketing
Today is National Coffee Day. I still haven’t figured out whose idea that was, but hey… I’m all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to! Why do I attribute some...
by David G. Johnson | Jun 27, 2011 | Marketing Training Event, Small Business Marketing, Small Business Strategy
Do you sell your products & services to one or more specific local markets? Have you convinced yourself that internet marketing doesn’t apply to your business because you serve a local audience? Are you confused by all of the latest options available to get...