Six Steps for Building the Best Lead Magnet

Creating a Killer Lead Magnet: 6-Step Checklist

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing Leave a Comment

A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you haven’t read that, even if you think you’ve already got Lead Magnets …

Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 1 Comment

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

Startling Revelations from INBOUND15

Startling Revelations From #INBOUND15

David G. Johnson Content Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

Now that some of the fatigue has worn off from last week’s INBOUND Conference in Boston and I’ve had a little time to process everything, some of the most important realizations from the event are bubbling to the top. And what’s surprising me most of all is that the things I took away from the event are both nothing new and nothing short …

Finding Your Voice When Writing for Your Business

Finding Your Voice When Writing for Your Business

Jill Johnson Content Marketing Leave a Comment

In a world where everyone has a blog and you are inundated with information from every imaginable angle, you might feel pressure when writing for your business blog to do something to stand out, to be extraordinary, or to wow them with your business expertise and experience. I have a thought about this: Don’t. Let’s face it, we all have …

2 Secret Ingredients for Blogging

2 Secret Ingredients for Outstanding Blog Content

Jill Johnson Content Marketing, Small Business Marketing 2 Comments

So you’ve decided to start blogging for your business and feel like you have a basic handle on how to create content… great! I applaud your effort and want to support you in this endeavor. I have been helping businesses grow through blogging for over 5 years and have learned a few things that I would love to share with you. …

3 Simple Cs of Content Creation for Your Blog

The 3 Simple C’s of Content Creation for Your Blog

Jill Johnson Content Marketing, Small Business Marketing 1 Comment

When approaching the task of “content creation” for your business, it is important to keep a few things in mind. In fact, there’s one fundamental principle to keep at the forefront when approaching any creative endeavor for that matter. Henry Ford sums it up nicely: “Whether you think you can, or you think you can’t—you’re right.” Conquering Can’t Do you believe you …